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Everyone knows about media rights and team sales. Here are the undervalued areas of sports
CNBC Televisionยท 2025-07-23 20:10
Welcome back. The recent sale of the LA Lakers for a record $10 billion valuation only underscores the still strong demand for sports assets. My next guest just launched their own fund to invest in what they see as undervalued areas of sports.Rashan Williams is Harbinger Sports Partners founder and CIO. Steve Cannon is Harbinger Sports co-founder and CEO. Steve also the former vice chairman and CEO of AM Sports and Entertainment.It's great to have you guys. Rashan, it's funny. Um, when you guys say you're l ...