Carlsberg Group 2025 Capital Markets Day Summary Company Overview - **Company**: Carlsberg Group (OTCPK:CABG.Y) - **Event**: 2025 Capital Markets Day - **Date**: October 01, 2025 Key Points Digital Transformation and Global Capability Center (GCC) - Carlsberg is establishing a Global Capability Center (GCC) in India with locations in Gurgaon and Hyderabad to enhance IT delivery and operational efficiency [1][2] - The GCC allows for a zero-based approach to resource estimation, optimizing costs by insourcing IT service management and operations, avoiding significant vendor cost increases [2][3] - The GCC is seen as a growth engine, providing strategic flexibility and access to talent, which is crucial for digital delivery and innovation [3][4] Digital Backbone - Carlsberg is developing a digital backbone, referred to as iPaaS (Integration Platform as a Service), to connect core systems and enhance operational efficiency [5][6] - The digital backbone consists of three core components powered by Microsoft Azure, SAP BTP, and Solace, enabling real-time analytics and improved supply chain visibility [6][7] - This backbone replaces legacy systems, allowing for predictive maintenance and better consumer insights, while enhancing data quality and resilience [7][8] Data Management and Analytics - Carlsberg is building a unified data foundation called OneLake to democratize data access and drive advanced analytics [9][10] - The data marketplace aims to provide trusted access to data, enabling better decision-making and operational performance [12][14] - The focus is on creating a single version of the truth to enhance agility and visibility across operations [10][11] Commercial Capabilities and Growth Strategy - Carlsberg aims to grow its top line by 4% to 6% year-on-year, focusing on three core commercial capabilities: digital commerce, field sales execution, and value management [19][20] - Digital commerce is experiencing significant growth, with eB2B growing by approximately 20% in 2024 and eB2C by 25% [21][22] - The new eB2B platform, "Served," is being rolled out to enhance customer interactions and streamline ordering processes [23][25] Sales Execution and Value Management - The FIT (Focus, Implement, Track) platform is being digitized to improve sales execution, with new tools like Sales Coach enhancing sales representatives' capabilities [28][32] - Value management is being transformed through the VMX tool, which utilizes advanced machine learning for pricing and promotional simulations, significantly reducing decision-making time [36][38] - The VMX tool is operational in five stronghold countries, with plans for further rollout [41][42] Market Outlook and Performance - Carlsberg is confident in the market outlook for both beer and soft drinks, with a focus on driving value in mainstream beer and exploring growth in premium segments [75][76] - The company has a strong performance track record in Western Europe, with good share growth momentum in both beer and soft drinks [80][81] - The acquisition of Britvic is expected to unlock synergies and improve operating margins once fully integrated [79][80] Cybersecurity and Resilience - Carlsberg is prioritizing cybersecurity, implementing a program called Protected to secure solutions end-to-end and mitigate risks associated with digital transformation [63][64] - The company emphasizes the importance of a robust digital infrastructure to ensure resilience against potential cyber threats [64][65] Conclusion - Carlsberg is undergoing a significant digital transformation, focusing on enhancing operational efficiency, data management, and commercial capabilities to drive growth and maintain competitive advantages in the beverage industry [42][43]