Core Insights - Pet Valu, Canada's leading specialty retailer of pet food and supplies, has introduced new lower prices on over 100 popular items to provide better value for pet owners [3][4] - The company has been actively lowering prices since early 2024, having already reduced prices on over 1,000 popular pet products, including its proprietary brands [4] - The newly reduced items include a variety of leading national brands and are marked with "Lower Price. Locked In" signage for easy identification [5] Company Overview - Pet Valu operates over 800 corporate-owned or franchised locations across Canada and has been in business for over 45 years [6] - The company offers more than 10,000 competitively-priced products, including premium and award-winning proprietary brands [6] - Pet Valu is headquartered in Markham, Ontario, and its shares are traded on the Toronto Stock Exchange (TSX: PET) [6]