Core Insights - Wendy's has launched a new Biggie Deals value menu in 2026, featuring price points of $4, $6, and $8, aimed at providing consumers with more choices and value [2][5] - The new menu builds on Wendy's legacy of offering quality and value, first introduced with the value menu concept in 1989 and the Biggie Bag in 2019 [3][5] Menu Details - The Biggie Deals menu includes: - $4 Biggie Bites: Options include Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, 4pc. Nuggets, or Jr. Fry, with a second choice of 4pc. Nuggets, Jr. Fry, or Small Soft Drink [6] - $6 Biggie Bag: Options include Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack, with Jr. Fry and Small Soft Drink [6] - $8 Biggie Bundle: Choose two from Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack, with Jr. Fry and Small Soft Drink [6] Marketing Strategy - The U.S. Chief Marketing Officer, Lindsay Radkoski, emphasized the importance of customization and value, stating that the new menu allows customers to enjoy iconic items in a way that suits their preferences [4] - The launch is positioned to meet consumer demand for meal options that are both affordable and customizable, reinforcing Wendy's commitment to quality [4][5]