Value over volume sales strategy
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South Africa wine export sales decline in 2025
Yahoo Finance· 2026-01-26 13:13
South Africa saw its wine export sales fall last year amid softening consumption and macroeconomic challenges. However, officials talked up a strategy of prioritising value over volume sales. A new export report from industry bodies Wines of South Africa (WoSA) and South Africa Wine (SAW) shows the value of exports, when measured in rands, dropped 4.7% last year to R9.8bn ($607.6m). The value of exports in US dollars reached $548.5m, a 2.4% decline on 12 months earlier. In 2024, South Africa reported a ...