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【周度分析】车市扫描(2025年11月10日-11月16日)
乘联分会· 2025-11-19 08:42
Group 1: Market Overview - From November 1 to 16, the national retail sales of passenger cars reached 886,000 units, a year-on-year decrease of 14%, and a month-on-month decrease of 6%. Cumulative retail sales for the year reached 20.142 million units, a year-on-year increase of 7% [2][5] - During the same period, wholesale sales of passenger cars by manufacturers totaled 1.021 million units, also down 14% year-on-year but up 14% month-on-month. Cumulative wholesale sales for the year reached 24.795 million units, a year-on-year increase of 11% [2][8] Group 2: New Energy Vehicles (NEVs) - Retail sales of new energy passenger cars from November 1 to 16 reached 554,000 units, a year-on-year increase of 2% and a month-on-month increase of 7%. Cumulative retail sales for the year reached 10.703 million units, a year-on-year increase of 21% [2][3] - Wholesale sales of new energy passenger cars reached 618,000 units, a year-on-year increase of 1% and a month-on-month increase of 17%. Cumulative wholesale sales for the year reached 12.675 million units, a year-on-year increase of 28% [2][3] Group 3: Production and Investment Trends - In October, the production of passenger cars was 3.28 million units, a year-on-year increase of 11%. New energy vehicle production reached 1.71 million units, a year-on-year increase of 19%, with a penetration rate of 52% [10] - For the first ten months of 2025, automotive investment grew by 17.5%, significantly higher than other manufacturing sectors, indicating strong demand and production growth [10][11] Group 4: Market Dynamics and Consumer Behavior - The market is experiencing a cautious sentiment among dealers due to tightened policies on trade-in and scrappage subsidies, leading to a slowdown in retail sales growth [5][11] - The average price of passenger cars in the first ten months of 2025 was 170,000 yuan, a decrease of 0.7 thousand yuan compared to 2024, reflecting a shift in consumer preferences and market dynamics [12][14] Group 5: Future Outlook - The automotive market is expected to see continued growth driven by policies promoting vehicle upgrades and new energy vehicles, although challenges remain in maintaining momentum into 2026 [11][12] - The penetration rate of new energy commercial vehicles reached 27% in the first ten months of 2025, indicating a strong upward trend in this segment [13]