Market Overview - Japan's new vehicle market declined by 2.3% year-on-year to 367,748 units in January 2026, following a 12% rise to 376,255 in the same month last year [1] - The market remains sluggish, with Japanese consumers facing increased pressure from rising interest rates, as the Bank of Japan raised its key policy rate to a decades-high of 0.75% [5] Vehicle Sales Breakdown - Sales of passenger vehicles declined by 6.2% to 307,838 units, with larger (standard) models dropping by 12% to 130,318 units [2] - Truck sales rose by 25% to 59,214 units, driven by a 50% surge in light truck sales to 17,571 units and a 21% rise in mini-truck sales to 31,125 units [2] - Sales of medium and large buses and coaches remained unchanged at 696 units [2] Manufacturer Performance - Toyota led the market decline with a 3.5% drop to 116,007 units, reflecting a 10% fall in passenger vehicle sales, partially offset by increased truck and bus sales [3] - Daihatsu, a Toyota subsidiary, saw sales rise by almost 11% to 45,251 units, driven by a sharp increase in mini-truck sales [3] - Suzuki's sales decreased slightly to 60,863 units, while Honda's sales fell by less than 2% to 49,411 units [3] - Nissan continued to underperform, with sales falling by over 11% to 35,296 units [3] Market Share of Overseas Brands - Overseas brands accounted for less than 4% of total vehicle sales in Japan, with German automakers such as Mercedes-Benz, BMW-Mini, Audi, and Volkswagen leading this segment [4] Future Projections - GlobalData forecasts a 4.6% rise in light vehicle sales to 4.74 million units in Japan in 2026, followed by a 1% decline to 4.69 million in 2027 [5]