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Can Topgolf's Toast POS Rollout Unlock Better Venue Efficiency?
ZACKS· 2026-01-06 17:31
Core Insights - Topgolf Callaway Brands Corp. (MODG) is expanding the rollout of the Toast point-of-sale (POS) system to enhance operational efficiency as venue traffic improves [1][4] - The implementation of Toast has led to faster service and better labor efficiency, contributing to increased spending per visit [1][2] - The rollout is expected to continue through 2026, with full implementation targeted by the end of Q2 2026 [1][4] Operational Efficiency - The POS upgrade is facilitating more effective operations during peak visitation periods, improving service execution and supporting increased traffic from recent value initiatives [2] - Management emphasizes the importance of operational efficiency to maintain venue performance as traffic volumes rise [2] Guest Experience Initiatives - Toast will support initiatives aimed at simplifying the guest experience, including pay-at-bay and mobile food ordering, which will be piloted in Q4 2025 [3] - These features are designed to streamline ordering and payment processes, potentially increasing food and beverage spending per visit [3] Standardization and Scalability - The broader goal of the POS transition is to create a standardized and scalable operating model across Topgolf venues [4] - Early productivity benefits from the rollout suggest that technology will play a crucial role in stabilizing venue-level economics as adoption expands [4] Price Performance and Valuation - MODG shares have increased by 48.8% over the past six months, contrasting with a 1% decline in the industry [5] - The company is currently trading at a forward 12-month price-to-sales (P/S) ratio of 0.6, which is lower than industry peers like Acushnet Holdings (1.91) and American Outdoor Brands (0.51) [8] Earnings Estimates - The Zacks Consensus Estimate for MODG's 2026 loss has narrowed over the past 60 days, indicating potential improvements in financial outlook [10]