Video Game Reorganization

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Games giant Ubisoft bets on reorganization to dispel blues
TechXploreยท 2025-07-22 17:30
Core Viewpoint - Ubisoft is undergoing a significant reorganization to enhance agility and focus, following disappointing sales and a net loss in the previous financial year [2][4]. Financial Performance - Ubisoft reported sales of 311 million euros ($364 million) for Q1 of the 2025-26 financial year, a decrease of 3.9% year-on-year, primarily due to issues with "Rainbow Six Siege" [2]. - The company's preferred metric, "net bookings," showed a smaller decline of 2.9% [3]. - Ubisoft forecasts net bookings of approximately 450 million euros for Q2, supported by new partnerships and revenue from TV series [3]. - For the full financial year, Ubisoft aims for stable year-on-year net bookings and approximately break-even operating profit [3]. Organizational Changes - The reorganization involves creating autonomous units responsible for different game franchises, aimed at fostering long-term stability and creative vision [2][7]. - The first subsidiary was established in a billion-euro deal with Tencent, which will manage major franchises like "Assassin's Creed," "Rainbow Six," and "Far Cry" [8][9]. - The new units will operate independently and be accountable for their business objectives, with further details expected by October [7][8]. Strategic Initiatives - Ubisoft plans to release a remake of "Prince of Persia: The Sands of Time" in March and is developing new episodes for the "Anno" series and mobile versions of "Rainbow Six" and "The Division" [9]. - The company has faced challenges, including a 28% decline in stock price since January and reputational damage from a harassment case involving former executives [10].