Voice ordering
Search documents
Square Ecosystem Nears 1,000 Partners to Fuel Seller Growth
PYMNTS.com· 2026-02-20 19:56
Core Insights - Square has expanded its partner ecosystem to nearly 1,000 partners in its Square App Marketplace and Square Specialists directory, enhancing its offerings for sellers [1][2] Group 1: Partner Ecosystem - The partners provide tools that sellers can access and integrate with Square to optimize their business operations [2] - Integrations include websites, booking apps, social channels, marketplaces, accounting, inventory management, fulfillment, operations, analytics, and expert support [3] - The ecosystem offers exclusive partner offers to sellers, aiming to empower local businesses through an interconnected platform [7] Group 2: Business Performance - Square's gross payment volume (GPV) increased by 12% year over year in Q3, with international markets growing by 26% compared to 9% in the U.S. [8] - The GPV from mid-market sellers now represents 45% of total GPV, indicating a shift in the company's market focus [8][9] - This trend reflects Square's strategy of upmarket expansion, moving away from its original focus on small merchants to a broader business operating platform [9] Group 3: Product Innovations - Square has extended its conversational AI assistant, Square AI, to the UK and expanded its partnership with Thrive for inventory management [10] - New features include AI-powered insights, voice ordering, bitcoin payments, and a mobile app tailored for small businesses [10]