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Wallet-driven growth model
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Wu Blockchain· 2025-12-08 01:27
Strategic Shift - Farcaster is abandoning its 4.5-year "social-first" approach due to a lack of product-market fit [1] - The company is fully pivoting to a "wallet-driven" growth model [1] - The team considers the newly launched in-app wallet as the closest feature to product-market fit [1] Growth Strategy - Farcaster has adopted a "use the tool first (wallet), stay for the network (protocol)" strategy [1] - The goal is to convert every new wallet user into an active protocol participant [1]