New integration leverages Life360’s ad platform to deliver even more value to members, keeping loved ones informed, safe, and connected this hurricane season and beyondSAN FRANCISCO and STATE COLLEGE, Pa., Sept. 10, 2025 (GLOBE NEWSWIRE) -- Life360 (Nasdaq: LIF; ASX: 360), the leading family connection and safety company, today announced a new partnership with AccuWeather, the most accurate and most used source of weather forecasts and warnings globally. Through the partnership, Life360 members will begin r ...

Industry Trends & Opportunities - Weather forecasting is becoming more precise and competitive, driven by consumer demand for targeted, hyperlocal forecasts and business needs [1] - Hyperlocal forecasting, providing forecasts down to a few blocks, is a cutting-edge area enabling emerging industries like drone delivery [8] - Businesses are increasingly viewing weather information as "weather intelligence," recognizing its value in decision-making [7] Business & Investment Landscape - The business side of weather forecasting is experiencing growth, with meteorology students increasingly seeking jobs in business rather than traditional roles [12][13] - Industries like insurance, agriculture, and electric utilities are heavily reliant on weather forecasting [13][14] - An electric utility in Southern California has invested in an in-house weather forecasting operation with meteorologists, weather sensors, and specialized computer models to predict wildfire conditions [14] Government & Funding - The fiscal year 2024 budget for NOAA (including the weather service) was $63 billion [15] - There have been discussions about potentially cutting NOAA's budget by half [16] - Companies are hiring weather experts to interpret forecast data and translate it into actionable information for management [16] Technological Advancements - Researchers are collecting data during storm chases to improve tornado prediction and warning systems [5] - Drone operators require hyperlocal wind forecasts (e.g., at 1000 feet) for efficient operations [9]