A view of Ulta's new wellness shop-in-shop retail concept.Array MarketingUlta, which developed its wellness concept back in 2021 with a curated assortment of wellness products, is evolving into a dedicated in-store experience with the launch of “Wellness by Ulta.” The concept will take the form of a dedicated shop-in-shop section and is being rolled out in four locations this week: Columbus, Ohio; Short Pump, Virginia; and Peabody, Massachusetts. As Laura Beres, VP of Wellness at Ulta Beauty, said in a stat ...