Core Viewpoint - Nestlé is looking to exit the mass-market vitamins segment, but the shift in consumer preference towards more premium, science-backed products may complicate the company's efforts to achieve a high sale price for its vitamin business [1] Group 1: Company Strategy - The company aims to divest its mass-market vitamins division as part of a broader strategy to focus on higher-margin products [1] - There is a growing trend among consumers towards more expensive and scientifically validated health products, which may impact the valuation of Nestlé's vitamin business [1] Group 2: Market Trends - The shift in consumer behavior towards premium health products indicates a potential challenge for traditional mass-market vitamin brands [1] - This trend could lead to increased competition in the premium segment, affecting pricing and market dynamics for Nestlé's existing products [1]