Core Argument - Journalism funded by the audience is presented as the best way to steer Malaysia towards sustainability [1] - The current journalism model in Malaysia is not ideal [1] - Audience-funded journalism ensures the newsroom works for those who pay them, prioritizing the public's desire for a safe, productive, and just environment [11] Benefits of Audience-Funded Journalism - It allows the audience to influence the type of stories covered, solutions explored, and investigations pursued by the newsroom [7] - It injects energy into the newsroom, as reporters realize their work is valued and appreciated by the audience [9] - It fosters robust, fair, and brave journalism that encourages discussion and avoids friction [5][6] Examples and Illustrations - The elephant calf tragedy is used as an example to illustrate the need for credible information and in-depth reporting on complex issues [1] - A project to turn virgin peat swamp forest into an oil palm plantation is presented as a case study where journalism can help audiences understand different perspectives and make informed decisions [2] - The newsroom transformed technical details and scientific data into accessible cartoonish graphics to improve reader understanding [3] Call to Action - The audience is encouraged to pay for journalism to ensure newsrooms prioritize their needs and interests [10] - By paying for journalism, the Malaysian audience can become the newsroom's top client [7] - If the audience doesn't pay, they have no say in the news that is produced [11]