Core Perspective - TJ Maxx launches "You Sponsored by TJ Maxx," a program aimed at providing sponsorship opportunities to everyday women, addressing the disparity in sponsorship support [1][4][8] Group 1: Program Overview - The program will award 10 women custom sponsorship deals to enhance their visibility, connections, and opportunities [2][6] - Each recipient will be paired with one of five influential Co-Sponsors from various fields, including athletics, arts, fashion, and entrepreneurship [2][5] Group 2: Key Findings from Survey - A TJ Maxx survey indicates that fewer than 10% of women currently have a sponsor, while 75% believe sponsorship would help them embrace their authentic selves [1][10] - The survey was conducted with 2,000 U.S. women aged 18-65, highlighting the need for increased support for women in various professional fields [10] Group 3: Sponsorship Benefits - Recipients will receive $20,000 in funding to support their personal or professional endeavors [6] - The program includes one-on-one mentorship with Co-Sponsors and introductions to their networks to facilitate further opportunities [6] - Visibility will be enhanced through storytelling on TJ Maxx's social media platforms, reaching millions of followers [6] Group 4: Historical Context - The initiative builds on the Maxx You Project, which has supported over 200,000 women since its inception in 2017, providing resources for women to pursue their authentic lives [11]