The personalities when it comes to tomorrow's sports, yeah, >> are the pinnacle of the sport, the traditional sport that we're talking about. When your founders alongside you are Tiger Woods and Rory Mroy and you rope in participants like Justin Thomas and Max Homa and all of the other top golfers who are known, >> what exactly then does it mean to have that kind of power and how do you harness it. >> Are there benefits and drawbacks to having that kind of very topheavy invisible kind of >> talent.I think i ...