Core Viewpoint - Chinese electric vehicle brands Neta and Zeekr have inflated sales figures through early booking practices, raising concerns about the integrity of their sales reporting and the overall health of the industry [1][5][10]. Company-Specific Summary - Neta has reportedly booked early sales of at least 64,719 cars from January 2023 to March 2024, which constitutes more than half of its reported sales of 117,000 vehicles over the same period [2][19]. - Zeekr, owned by Geely, utilized a similar method to inflate sales figures in late 2024, particularly in Xiamen, through its main dealer [3][28]. - Neta's sales peaked in 2022 at 152,000 vehicles but fell to 87,948 in the following year, with the company facing financial difficulties leading to bankruptcy proceedings for its parent company [24][27]. Industry Context - The practice of booking vehicles as "zero-mileage used cars" has emerged due to intense competition and a price war in the Chinese auto market, which is characterized by chronic overcapacity [4][5]. - State media and government bodies are increasingly scrutinizing these practices, with plans to regulate the sale of zero-mileage cars and prevent reselling within six months of registration [6][17]. - Analysts have raised concerns about the impact of these practices on the industry's credibility and the potential for misleading financial reports [13][14].