Core Perspective - The new CEO, Hillary Super, aims to revive the brand's previously embraced sexy image after her predecessor had toned it down [1] Company Strategy - Hillary Super intends to reintroduce the brand's bold and provocative marketing approach, which had been dialed back in recent years [1] Industry Trends - The lingerie industry is witnessing a shift back towards more daring and sensual branding, reflecting changing consumer preferences [1]