Core Insights - BUBBA and Major League Fishing (MLF) have partnered to launch SCORETRACKER LIVE, integrating MLF SCORETRACKER technology into the BUBBA app, set to begin in Spring 2026 [1][2][10] Group 1: Product Features - The BUBBA app will enable tournament organizers to host and manage custom fishing tournaments easily through SCORETRACKER LIVE [2][9] - Anglers can use compatible BUBBA scales to catch, weigh, and release fish, with data syncing automatically to SCORETRACKER LIVE [3][5] - The platform allows real-time scoring, enhancing the competitive experience while supporting sustainable fishing practices [5][10] Group 2: User Experience - Spectators can follow live tournaments from anywhere, experiencing real-time scoring similar to professional events [4][10] - The SCORETRACKER LIVE platform will be accessible to any angler, school, or organization, broadening participation in tournament fishing [8][9] Group 3: Company Background - BUBBA is a leading lifestyle brand under American Outdoor Brands, specializing in high-quality fishing tools and accessories [11] - Major League Fishing is the largest tournament-fishing organization, producing over 250 events annually and broadcasting to a wide audience [12]