Universal Music Group’s partnership with EVEN represents a smart business evolution.By formalizing EVEN as a global direct-to-fan platform, UMG is strengthening one of the most valuable assets in music: the artist-superfan relationship.In an era where streaming revenue is largely commoditized, owning premium access to superfans is where differentiated economics live.Better distribution + better fan monetization = better business.Powered by Avalanche.EVEN (@even_biz):Today we announced a multi-year agreement ...