Well, I was just going to say the bigger issue, which I think is where you're going, is all of this stuff is going to start to converge, right. And by the way, we saw this whole issue play out in a very unique way in the hearing aid business, for example, right. Uh there were lots of folks who wanted to get into that space, make it effectively a consumer product. Your AirPod uh was going to be could be a hearing aid effectively if you wanted it to be. Could it could you really say that it was.It wasn't. I m ...