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GoPro & ASUS Partner for ProArt Laptop Built for Content Creators
ZACKS· 2026-01-07 14:20
Core Insights - GoPro, Inc. and ASUS have launched the ASUS ProArt GoPro Edition laptop, designed specifically for mobile content creators, enhancing the workflow from action capture to editing without changing tools or setup [1] - The laptop will be available globally in Q1 2026, with U.S. availability in Spring 2026 [1] Product Features - The ASUS ProArt GoPro Edition features a 13-inch touchscreen, a 360-degree convertible chassis, and weighs only 1.39 kg, making it ultra-portable and durable for travel [2] - The device is equipped with AI-powered performance for smooth editing of high-resolution and 360-degree GoPro footage, reducing rendering delays [3] - It includes StoryCube, a Windows application that integrates GoPro Cloud access with 360-degree video management, automating media sorting and providing quick access to GoPro Player [4] Strategic Direction - The collaboration between GoPro and ASUS aims to create a unified platform for creators, signaling a shift towards creator-centric computing [5] - GoPro plans to diversify its product lineup in 2026, introducing the new GP3 processor to enhance performance and set industry benchmarks [6] - The company anticipates year-over-year growth in units and revenues for 2026, with a projected 5% increase in subscription ARPU and an expected 2-2.4 million subscribers [7] Market Performance - GoPro's shares have increased by 34.5% over the past year, outperforming the Audio Video Production industry's growth of 21.5% [8]