Project Overview - YZY (YZY) is a cryptocurrency project associated with Kanye West, aiming to create a decentralized payment ecosystem for the Yeezy brand [1] - The project is designed as the official digital currency for the Yeezy brand's website [1] - It enables purchases of Yeezy products while bypassing high fees and transaction restrictions of traditional e-commerce platforms [1] Technological Innovation - YZY represents Kanye West's attempt to reshape the Yeezy brand's business model through blockchain technology [1] - It combines celebrity influence with the innovation of decentralized payments [1] Trading Information - Trading pair: YZY/USDT [2] - Trading is available from August 21, 2025, 3:30 AM UTC [2]