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Klarna IPO Pops 15% as Public Markets Embrace BNPL
PYMNTS.comยท 2025-09-10 23:21
Core Insights - Klarna's IPO priced at $40 per share, above the targeted range, leading to an initial valuation of approximately $15.1 billion, with shares peaking at around $57 on debut, marking a 15% gain from the IPO price [2][3] Company Performance - Klarna's offering generated about $1.37 billion from roughly 34.3 million shares, with $200 million coming from newly issued shares [3] - The IPO performance indicates a healthy market reception, despite being a significant drop from its previous private valuation peak of over $45 billion [8][9] Market Position - Klarna holds the largest market share in the U.S. BNPL space at 26.2%, followed by Afterpay at 21.9% and Affirm at 19.3% [5] - The user base skews younger, with nearly one in four active users aged 25-34, suggesting potential for long-term relationships and repeat usage [5] Industry Implications - Klarna's successful IPO may signal a renewed interest in embedded-finance plays, encouraging other FinTech firms to pursue public offerings [7][9] - The strong demand and oversubscription indicate that investors are willing to reward companies with scale and diversification in the financial services sector [8]