What draws you to our category. No one needs our category. You can carry your stuff in a paper bag. You can carry your stuff in a $50,000 bag.>> Um, of course there's material differences, but ultimately it's an emotional purchase. >> We want to make sure our bags talk to the person, connect emotionally with them, >> and that's what we do. I think when we do it well, we we're doing it our best on a very personal level.I find it offensive that somebody has to save four months of salary to buy a handbag. Okay ...