Seasonal Strategy - The Pumpkin Spice Latte (PSL) is intentionally offered for a limited time to create a sense of anticipation and align with the fall season [1] - Starbucks aims to maintain the special appeal of fall by not extending the PSL's availability [1] Holiday Offerings - Holiday cups will feature designs that "go beyond just red," suggesting a more diverse color palette [1] Customer Interaction - Baristas often write various messages on customers' cups [2]