Food Waste Problem - Roughly 40% of any given crop is left in the field due to cosmetic imperfections, translating to 40 billion pounds of wasted produce [4][5] - This wasted produce represents lost revenue for farmers and nutritious food that doesn't reach communities [5] - The current system lacks a secondary market for produce at scale in the United States [5] Planet Harvest's Solution - Planet Harvest was founded to address food waste at the field level by purchasing the whole harvest from farmers [3][5] - The company aims to create structural change in how the whole harvest is valued by consumers [14] - Planet Harvest focuses on partnering with larger companies to drive volume and impact for farmers [12] Partnership with Chobani - Chobani is partnering with Planet Harvest to rescue 15 million pounds of strawberries from being discarded [1][9] - Chobani is now sourcing all of its strawberries through Planet Harvest, translating to tens of millions of cups of yogurt and fruit drinks [10][11] - This partnership extends to other SKUs like Blackberry and Stone Fruit [11] Business Model - Planet Harvest operates as a for-profit company to achieve scale and impact more quickly [12][15] - The company also engages in philanthropy by giving back in the form of feeding those in need with nutritious food [14] - Buying the whole harvest is life-changing for farmers, enabling generational planning and investment [17]