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NFL Commissioner Roger Goodell on international expansion
CNBC Televisionยท 2025-07-10 17:00
International Expansion Strategy - The league aims for 16 regular season international games, considering it the ideal number to reach key global markets [1][4] - Every team is expected to participate in an international game as part of the strategy [1] - The strategy involves leveraging media to create year-round engagement with fans in new cities [1] - The league plans to activate partnerships in sponsorship and licensing to support international games [2] - Clubs will be enabled to market in international markets through the global markets program [2] - The league intends to create a fuller calendar of events to engage fans, similar to domestic activities [3] Potential Season Expansion - There has been discussion about adding another week to extend the season to 18 weeks, potentially facilitating the sale of international game packages [3] - The league believes it could package and sell its existing seven international games immediately [3] Game Scheduling - The 9:30 AM ET (Eastern Time) window has become popular with fans for games played in Europe [4] - The league plans to continue utilizing the 9:30 AM ET window in some form, regardless of whether there are 16, 7, 8, or 9 international games [4]