Company Restructuring & Leadership - Kraft Heinz is splitting into two companies: one focused on grocery staples with less profitability, and another named "Global Taste Elevation Company" featuring faster-growing iconic products like Heinz ketchup and Kraft mac and cheese [1][2][3] - The current CEO was expected to lead the grocery staples company, but Steve Cahillane from Kilonova will lead the "Global Taste Elevation Company" instead [1][2] - Steve Cahillane aims to bring organic growth to the company, focusing on health and wellness trends, including increased protein, fiber, and cleaner labels [4] Market Trends & Challenges - Food companies are generally struggling with the consumer shift towards healthier, less processed foods [7] - Kraft Heinz's compounded annual return over the last five years is -2%, underperforming the consumer packaged goods index (up approximately 7-8%) and the S&P (up approximately 15%) [6] - Consumers are increasingly turning to more affordable private label brands, impacting established brands like Kraft Heinz [13][14] - There's a significant consumer focus on protein and healthfulness in food choices [15] Competitive Strategies - Companies are looking to acquire smaller, startup brands that tap into health and wellness trends, as seen with PepsiCo's acquisition of Poppy and CETA [16] - PepsiCo is reducing its product offerings by 20% and lowering prices on key brands as part of an agreement with an activist investor [10] - Splitting into two companies will allow Kraft Heinz to focus on each component, potentially leading to better value for both [8]