Core Insights - Odys Global has appointed Nikola Radujković as Managing Director of Odys iGaming, focusing on organic growth solutions for the online gambling sector [1][3] - Radujković brings over 15 years of experience in iGaming SEO, affiliate marketing, and lead generation, with a proven track record of scaling traffic in competitive markets [2] - The appointment signifies a strategic move for Odys iGaming to enhance its support for operators and affiliates through innovative brand protection and go-to-market strategies [3][4] Company Strategy - Odys iGaming aims to help operators and affiliates dominate search rankings and build trust at scale, turning traffic into long-term revenue [8] - The company is recognized for its ability to help brands bypass the sandbox and achieve dominance in organic search across various industries, including iGaming, SaaS, Legal, and eCommerce [8] - Radujković will lead strategy, operations, and partnerships, focusing on growth in key markets such as North America, Europe, LATAM, and Southeast Asia [4] Market Position - Google remains the largest referral source in most markets, emphasizing the need for expertise in navigating its algorithms [5] - Odys Global is equipped with the necessary tools and technology to assist serious players in scaling their operations effectively [5]