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Massimo Group Announces Bitcoin Treasury Strategy
Prnewswireยท 2025-12-01 13:30
Core Viewpoint - Massimo Group has approved the inclusion of Bitcoin as part of its long-term treasury reserve strategy, marking a significant shift in its asset management approach [1][2]. Group 1: Treasury Strategy - The Bitcoin treasury strategy is expected to represent a single-digit percentage of Massimo's total assets over a five-year period, positioning Bitcoin as a strategic reserve asset rather than a core operating holding [2]. - Initial purchases of Bitcoin have already begun, and the company plans to disclose its holdings in upcoming SEC filings and via Form 8-K as appropriate [1][5]. Group 2: Management Perspective - CEO David Shan emphasized that the decision to add Bitcoin reflects a long-term view on liquidity diversification, inflation resilience, and the maturation of digital asset infrastructure [3]. - The company aims to execute this strategy prudently, with a focus on transparency and rigorous risk management to enhance shareholder value [3]. Group 3: Operational Focus - Massimo Group remains committed to expanding its powersports business as its primary growth driver, indicating that the Bitcoin strategy is a supplementary initiative rather than a primary focus [2]. - The company is a manufacturer and distributor of powersports and electric vehicles, including UTVs, ATVs, e-bikes, and electric utility vehicles, known for their performance and reliability [3].