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Propagate's Ben Silverman on the media landscape and 2025 Emmys
CNBC Televisionยท 2025-09-15 16:17
Industry Awards and Recognition - The studio's show won 13 awards at the Emmys, including Best Comedy [1] - HBO Max and Netflix each received 30 awards [1] - Apple received 22 awards [2] Media Landscape and Streaming - Broadcast was largely shut out, with "The Pit" being an exception as a broadcast-style show repurposed for streaming [4] - Legacy brands are increasingly valuable in the crowded streaming market due to discovery challenges with new content [9] - The industry is seeing the power of legacy brands, which can create many more brands [9] Mergers and Acquisitions - Paramount Skyance is preparing a bid for Warner Brothers Discovery, which increased both companies' stock prices [2] - Potential mergers, such as Warner Brothers with Paramount, Comcast acquiring Warner Brothers, or Amazon acquiring Warner Brothers (combining with MGM library), highlight the value of combining libraries [9] - The South Park renewal cost Paramount over 1 billion dollars [7] Content and Repurposing - Apple is creating fantastic content [3] - The Office is an incredibly important brand for Peacock, with heavy investment [8] - Warner Brothers Library with shows like Friends and Big Bang Theory is incredibly important to its platform [8] - The Paper, connected to the original The Office, remains number one on Peacock since its launch [9]