AI Adoption and long-term ROI strategies on the rise as most marketers face internal skepticismCHICAGO, Oct. 21, 2025 (GLOBE NEWSWIRE) -- Marketers’ confidence in measurement has plateaued at a time when it should be rising, according to new research from TransUnion (NYSE: TRU) and EMARKETER. The study, The True Cost of Trust in Marketing Measurement, surveyed 196 U.S. marketers and found that while most (62%) have some confidence in their performance metrics, more than half (54%) reported no change in conf ...