Company Overview - Build-A-Bear Workshop, Inc. (NYSE: BBW) is a specialty retail store primarily focused on selling children's plush toys [1] - The company differentiates itself by emphasizing in-store customer experience and fostering emotional connections with customers rather than just selling products [1] Investment Strategy - The focus is on identifying strong companies that are undervalued by the stock market, with the belief that corrective forces will realign these "mispriced" stocks to their intrinsic value [1] - Corrective forces may include activist investors' proxy fights, leadership and strategic changes, spin-offs, and industry cyclicality [1] - The objective is to identify these opportunities before they materialize, as stock return overperformance is expected from such investments [1]

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