Audience Reach & Growth Strategy - The company's core media policy is to reach the broadest audience possible by extending beyond current platforms [1] - Utilizing global platforms like YouTube allows the company to share its game with a global audience for free [1] - Reaching fans where they are is a key growth strategy, targeting different demographics on new platforms [2] - The company aims to reach fans across various streaming platforms, including Amazon, Peacock, and Netflix [2] Streaming Platform & Content Navigation - The increasing number of streaming platforms presents a challenge in navigating content for viewers [2] - The company mitigates this challenge by consistently scheduling games in specific windows [3] - Special events like Thursday night games, Friday night games, and Christmas Day games are designed to be tradition [3][4] - Partners in the NFL actively promote these events to ensure they are well-publicized [4]