Market Trends & Industry Dynamics - Power outages are happening more frequently and lasting longer over the last 20 years [3] - High-profile events like Superstorm Sandy in 2012 and Winter Storm Yuri in Texas in 2021 create awareness around the need for backup power [8] - Only about 6% of US households currently have permanently installed backup power systems [7] - Backup power is becoming a must-have appliance due to the fragility of the power grid [6][7] Product & Solutions - Portable generators are a more affordable option, using gasoline and extension cords to power lights and refrigerators [4] - Whole-home backup systems, running on natural gas or propane, are the best way to protect a home or small business [5] - Whole-home backup systems can automatically start within one minute of a power outage [6] Investment & Financial Considerations - The average cost for a fully installed whole-home backup system is between $10,000 and $12,000 [10] - Homeowners can finance the installation through a home equity line of credit (HELOC) or refinancing [10]