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Inside Mr. Beast's media empire: We're trying to make kindness go viral, says Beast Industries CEO
CNBC Television· 2025-07-23 12:00
Business Overview & Strategy - Beast Industry aims to leverage Mr Beast's social media following of 855 million unique viewers in the last 90 days to build sustainable and profitable businesses that do good in the world [4] - The company's strategy involves creating entertaining, inspiring, and educational content that appeals to Gen Z and Gen Alpha, aiming to become the next generation of Disney [7][8] - Beast Industry is focusing on kindness, connectivity, and community to resonate with its target demographic and differentiate itself from other entertainment players [25] - The company plans to continue creating content across various platforms like YouTube and Amazon, utilizing both short-form and long-form formats to reach a broad audience [18] Feastables & Philanthropy - Feastables, the company's chocolate brand, is used as a platform to improve the lives of children in cacao farms by building schools and wells in Ghana and Kotabois [5] - The company is addressing child labor issues in cacao farms, where approximately 150万 (1.5 million) children are involved, by ensuring parents receive a living wage through education and community support [5] Beast Games & Media Expansion - Beast Games season one broke viewership records on Amazon Prime and was the number one unscripted show in Amazon's history, watched by over 100 million people in over 80 countries [1][15] - Beast Games is a four-quadrant show appealing to people over and under 25, men and women, avoiding politics and American-centric humor to maintain universal appeal [29] - The company sees itself at the intersection of AI and the creator/influencer economy, positioning itself to be at the forefront of the entertainment industry's evolution [18] Financial & Investment Perspective - Beast Industry is open to the possibility of going public to provide fans and retail investors with an opportunity to financially benefit from the company's growth [21] - The company recognizes that 70% of its viewers are outside of North America, making it appealing to democratize investment opportunities for its global fanbase [22] Social Impact - The winner of Beast Games season one is using his $10 million prize to invest in research for his son's rare disease, creatine transporter deficiency, which affects only 400 people worldwide [9][10] - The company aims to amplify kindness and connectivity in a fractured world, believing that philanthropy is at the heart and soul of everything they do [24][25]