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Company Overview & Strategy - Atomic partners with companies and institutions to offer diverse investing products to their clients, rather than operating as a direct-to-consumer application [1] - Atomic aims to work with retirement plan providers and record keepers to act as the custodian for private market investments within retirement plans [2] - The company's strategy involves enabling access to potentially risky and illiquid private market products within the safety of retirement accounts [2] - Atomic is expanding its mandate to serve traditional financial institutions and companies in different regions globally [12] Market Trends & Opportunities - There's growing demand for private market investments in retirement plans, with a study indicating that 45% of surveyed investors would like to add private assets to their retirement plans [5] - Private credit is gaining traction, but accessibility for mass retail investors remains limited due to accreditation requirements and platform availability [8][9] - Tokenization advancements are potentially increasing liquidity in private market investments, addressing a key concern [4] Financial Performance & Funding - Atomic closed a $30 million funding round with participation from venture capital firms and institutions like Nationwide, Erie Insurance, Intuit, Aquiline, and Brewer Lane [10] - The company has experienced significant growth, with a 52-fold increase in the number of investing accounts served [11] - Atomic has tripled its revenue and now trades $20 billion on an annualized basis [11] Investment Allocation - Practitioners are considering allocating a small slice, around 5% to 10%, of target date funds to private market investments within retirement plans [4]