Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast. Scaling a business isn’t always sweet, but this baker-turned-CEO has perfected the recipe. This week on The Big Idea with Elizabeth Gore, Baked By Melissa CEO & Co-Founder Melissa Ben-Ishay joins the show to answer the question: How do I decide where to sell first - online, wholesale, or retail? Since its founding in 2008, Baked By Melissa has sold over 500 million cupcakes online ...