Social Media & Environmental Impact - Social media presence is not neutral; every action affects the digital ecosystem, acting as a form of ecology [2] - Social media faces a crisis similar to the environmental crisis, with issues like seat posting, misinformation, hate comments, and spam mirroring pollution and toxic waste [3] - The average time spent on social media is 25 hours per day, highlighting the significant time investment in this environment [3] Content Creation & Consumption - Content creators should prioritize responsibility over speed and quantity, while consumers should consciously choose what they consume [3] - The industry should encourage users to clean up their feeds by unfollowing, restricting, and blocking accounts that pollute their experience [8] - Before posting, creators should consider whether their content pollutes or revitalizes, degrades or elevates [11] Actionable Strategies for Improvement - The industry suggests a "social cleanup challenge" involving unfollowing three accounts that offer nothing of value each time one uses social media [16] - The industry recommends stopping passive consumption and engaging actively and consciously with social media [17] - The industry encourages users to contribute valuable content, ideas, experiences, or lessons, or to share creators who offer such value [19][20]