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Ben & Jerry's co-founder Jerry Greenfield quits over social activism row with Unilever
CNBCยท 2025-09-17 11:04
Core Insights - Jerry Greenfield, co-founder of Ben & Jerry's, has stepped down after nearly 50 years due to conflicts with parent company Unilever regarding the company's ability to address global issues, particularly the conflict in Gaza [2][3] Group 1: Company Independence and Activism - The departure of Greenfield highlights a significant loss of independence for Ben & Jerry's, which was a key aspect of its merger with Unilever in 2000 for $326 million [3][4] - Ben & Jerry's has a history of vocal social activism, including a decision in 2021 to stop selling products in the Israeli-occupied West Bank in response to the Gaza conflict [3] Group 2: Unilever's Position - Unilever disagrees with Greenfield's perspective and claims to have engaged in constructive conversations with both co-founders to strengthen the brand's values-based position [5] - Unilever remains committed to Ben & Jerry's three-part mission, which includes product, economic, and social aspects, and is focused on continuing the legacy of the brand as part of the new Magnum Ice Cream Company [5]