Legal Dispute - Cameo is suing OpenAI for trademark infringement related to the use of the name "Cameo" in OpenAI's AI video app Sora 2 [1] - Cameo holds trademarks for downloadable videos featuring celebrities and public figures in class 42 and class 9 for over 5 years [3][4] - Cameo's primary concern is the use of "cameos" to describe individual videos on Sora 2, similar to "tweets" on X or "reels" on Instagram [6] - Cameo is seeking a name change from OpenAI to resolve the issue [12] Impact on Cameo's Business - Website traffic from Google searches for "Cameo" decreased from 48% to 34% in the month following Sora 2's launch [7] - Customers are reportedly confusing Sora 2's "cameos" with Cameo's services, with some seeking customer service help from Cameo for Sora 2 [9] - Other CEOs have inquired whether Cameo partnered with OpenAI on Sora 2 [10] OpenAI's Position - OpenAI argues that no one can claim exclusive ownership over the word "Cameo" [2] - OpenAI believes trademark law does not prevent others from using words in their ordinary dictionary meanings [11] Industry Implications - The lawsuit highlights the potential for trademark disputes in the rapidly evolving field of AI-generated content [1][7] - The case raises questions about the extent to which companies can protect common words when used in specific technological contexts [4][11] - The outcome could set a precedent for how trademark law applies to AI-generated content and the use of existing brand names [12]

Legal Action - Lululemon launched a lawsuit against Costco for trademark infringement [1] - The lawsuit alleges that Costco is selling clothing "confusingly similar" to Lululemon's trademarked designs [1]