Value Menu Strategy - McDonald's is launching a new value menu, including a $5 sausage McMuffin meal and an $8 Big Mac meal, to attract customers [1] - The company previously launched a $5 meal deal and a buy-one-get-one-for-$1 offer under McValue [2] - Approximately 50% of transactions were from consumers not using the app or buying McValue, indicating a gap in value offerings [3] - The new extra value meal aims to provide predictable and accessible value to customers [4] Franchise Alignment - Franchises were largely in favor of the extra value meal initiative [5][6] - Extra value meals are considered part of McDonald's core identity and customer expectations [6][7] - The company is providing marketing support for the initiative [7] Inflation Impact - McDonald's moved away from extra value meals due to inflation during COVID-19 but is now returning to this strategy [8]