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Tariff impact will be the headwind for retail in 2026, says top retail analyst Dana Telsey
CNBC Televisionยท 2025-11-07 21:59
Consumer Sentiment & Economic Impact - University of Michigan consumer confidence numbers are not strong three weeks before Black Friday [1] - Low consumer sentiment is observed, but upper-middle and luxury consumer spending remains strong [2] - Government shutdown negatively impacts lower to middle-income consumers, widening the K-shaped economy [3] Retail & Inventory - Overall inventory levels appear to be in good shape, with some inventories brought in early to manage tariff impacts [5] - Managing margins against higher costs due to tariffs will be a headwind in the first half of 2026 [5] - Promotions are not significantly increasing heading into Black Friday, and Amazon Prime Day in October was solid but not exceptionally strong [6][7] Value & Off-Price Retail - Lower-income consumers are focusing on necessities and value pricing [7] - Value is constituted by brand and price, with off-price retailers, Walmart, and Costco representing value options [8] - Retail real estate landlords are seeing strength in leasing from value players [9]