新兴为什么香香 的？_南方+_南 方plus 在广东云浮的青 山绿水间 藏着一个"自带 香气"的小县城 ——新兴 这里的"香"，可 不是香水味 这些"香" 是六个百亿级产 业集群蓬勃发展 的味道 而"香"味的源头 与一颗被禅 宗"开过光"的荔 枝有关 7月来临 而是千年新兴香 荔的清香、百年 凉果的酸香、手 工排米粉的米 香、智能工厂 的"钢"香、预制 菜的鲜香，还有 千年禅寺的悠远 檀香…… 在新兴香荔成熟 上市 2025年云浮新兴 香荔产业发展大 会即将开幕之际 让我们跟随这 颗"禅荔"闻香识 新兴 禅宗"带货"，千 年荔枝成爆款IP 公元713年，禅 宗六祖惠能大师 在新兴亲手种下 汁，以独特的浓 郁香气闻名遐 迩，是有县志记 载的贡品，如今 更是国家地理标 志保护产品。 一棵荔枝树。 1300多年过去， 这棵"佛荔"母树 依然枝繁叶茂， 它所孕育的"新 兴香荔" ，核小 肉厚、爽脆多 禅宗六祖惠能大师亲种的香荔树。 但新兴人没让这 颗"禅荔"只停留 在传说里，他们 把它做成了大产 业。 香荔种植规模： 2.5万亩，占全 县荔枝47%以 上。 产业链延伸：鲜 果只是起点！荔 枝干、荔枝酒、 荔枝蜜等，深 ...

观察|热卖黔西 南，惠州荔枝凭 什么？_南方+_ 南方plus 产销签约超500 万元、农产品现 场销售超100万 元、全天人流量 累计10.2万人 次……6月29 日，一场以惠州 荔枝媒的盛会， 燃情黔西南。 29日上午10点， 2025年粤黔协作 助农促消费产销 对接活动在黔西 南州兴义市启 幕。当天，来自 广东的惠州荔枝 企业组团参展， 纷纷拿出桂味、 糯米糍、仙进奉 等优质荔枝，为 黔西南消费者带 来前所未有 的"荔枝体验" 。 广东荔枝展位围满了黔西南州的市民。 靠前谋开局 惠黔两地上下齐 心协"荔" 2021年，新一轮 东西部协作启 动，广东省惠州 市和贵州省黔西 南州深入贯彻落 实党中央决策部 署,携手同行。 但在此次活动 前，惠州农产品 鲜少赴黔展销推 介。 从罗浮山下，到 万峰林下，惠州 荔枝是今年广东 荔枝走进贵州市 场的先行军。作 为"苏东坡最爱 的荔枝"，惠州 荔枝从活动前期 预热，到活动举 办当天，话题热 度不减，深受黔 西南消费者的喜 爱，也有效促进 一批产销合作， 让"惠州荔枝"的 IP，深入人心。 惠州荔枝，是广 东荔枝的"明星 果"，也是惠黔 协作的"黄金 果"。随着东西 部 ...

Core Viewpoint - The 2025 Guangdong-Guizhou Cooperation Agricultural Promotion and Consumption Matching Event successfully facilitated the sale of Huizhou lychees in Qianxinan, with intention contracts exceeding 5 million yuan, showcasing the deepening agricultural collaboration between Guangdong and Guizhou [11][13][66]. Group 1: Event Overview - The event attracted over 102,000 visitors and resulted in intention contracts worth more than 5 million yuan [13][19]. - The event was organized under the theme of "government platform, enterprise performance, and farmer benefits" [11][12]. - Local ethnic celebrations and performances were integrated to enhance consumer engagement and product sales [15][110]. Group 2: Agricultural Collaboration - The collaboration has led to the establishment of 78 enterprises on the "832" procurement platform, with 1,518 products listed [19][20]. - 14 enterprises received certification as "vegetable basket" bases in the Guangdong-Hong Kong-Macao Greater Bay Area, with 38 bases successfully applied for [20][21]. - The shift from "Qian goods out of the mountains" to "Huizhou lychees entering Qian" reflects the commitment to agricultural industry support [21][22]. Group 3: Product Promotion and Sales - Huizhou lychees were showcased with retail prices ranging from 10 to 15 yuan, quickly selling out due to high demand [39][41]. - The logistics involved a cold chain system ensuring freshness, with lychees reaching consumers within 48 hours of harvest [61][62]. - The event also featured local specialty agricultural products from Qianxinan, with total sales nearing 1 million yuan on the event day [79][82]. Group 4: Future Prospects - The introduction of lychee cultivation in Qianxinan's Ce Heng County is expected to yield significant production, with plans for large-scale market entry next year [84][90]. - The collaboration aims to enhance local agricultural technology and practices, promoting high-value fruit cultivation [100][108]. - The event coincided with local ethnic celebrations, fostering cultural exchange and community engagement [109][116].

荔枝好吃，但保鲜难，这曾是困扰荔枝产业的难题。近年来，广东通过全链条技术革新，建立"田头预冷、生物锁鲜、多式联运"体系，"一日色变"的荔枝逐 渐"四季可享"。 0:00 无人机运输 打通枝头到冷库"空中快道" 夏天是吃荔枝的季节。我国是全球最大的荔枝生产国，广东的荔枝栽培面积、产量与产值均居全国第一。记者从广东省农业农村厅了解到，广东荔枝种植区 域分布广，从粤西的湛江、茂名，到粤东的惠州、汕头等地，不同产区的荔枝从5月中旬起开始，次第成熟，接茬上市，可持续到7月中旬。今年，广东荔枝 栽培面积约420万亩，比去年增产三成左右。尽管今年的收购价低于去年，但因丰产带动，荔枝成为当地果农的"致富果"。 技术革新 荔枝从"一日色变"到"四季可享" 广东茂名高州市大井镇的一片2万亩的荔枝林，迎来成熟采摘期。大井镇的荔枝林多位于丘陵地带，"爬山过岭采荔枝、肩挑手扛运荔枝"曾是当地常态。 然而，今年，这里有了新变化。果农们将荔枝从枝头采摘、装箱后，就有运输无人机满载荔枝从山头果园腾空而起，沿预定航线飞向山下的冷链中心。 某电信运营商高州分公司低空经济专班组长吴劲：无人机每斤运输成本是非常低的，大概1毛5左右，而传统运输需要从 ...

聚焦通关过程中纸质单证流转慢、多方协同效率低等痛点，智慧查验新模式对通关流程进行无纸化改 革，打造全流程数字化闭环，系统可自动推送待查信息至货物代理企业移动终端，同步触发地磁设备监 测车辆动向，通过对接"查验存证系统"，实现关员作业时长、货物在台状态的全程可视化监管。 在货物端，智慧查验新模式创新建立"货物+人员"双维度监控体系，通过地磁装置实时追踪车辆在台时 长，对异常滞留车辆立即触发"红灯预警"，防范货物调包风险；在人员端，系统自动记录关员到位时 间、查验耗时等数据，对偏离正常值20%以上的作业行为进行实时警示，辅助管理者精准识别"快慢 单"操作。双重防控机制使现场执法风险降低70%。 广西商务厅提供的数据显示，智慧化水果查验系统自2023年5月上线以来，友谊关口岸水果进口业务办 理效率提升40%，减少企业跑腿次数40%以上，查验平台周转效率提升35%，该口岸进口水果日查验量 屡创新高。(完) （文章来源：中国新闻网） 中新网南宁6月29日电(林浩)广西壮族自治区商务厅29日介绍，为便利东盟水果进境通关，南宁海关联 合中国(广西)自由贸易试验区，推出进境水果智慧查验新模式，实现安全监管与高效通关有机统一， ...

中新网临沧6月29日电 (黄兴鸿)28日，云南省临沧市2025年永德芒果之乡文化旅游节(下称"芒果节")迎 来"芒果王"评比、趣味吃芒果大赛等重头戏，吸引众多游客和当地民众参与。本届芒果节于6月27日晚 启幕至7月14日结束，邀游客前来品尝琳琅满目的芒果，感受"有一种叫云南的生活"。 "永德芒果不仅承载着时光的味道，更是当地乡村振兴的支柱产业，2014年，永德被中国果品流通协会 命名为'中国芒果之乡'。"永德县农业农村局副局长李鑫曦介绍，截至目前，该县芒果品种达67个、种 植面积逾6.2万亩，惠及逾3.2万名果农，2025年产量预计超4.5万吨、产值突破3亿元。 蓬勃发展的芒果产业背后，是永德县各级政府推动产业升级的持续努力。电商平台的深度融入，让永德 芒果从深山直达中国北京、上海甚至越南等消费者手中；精深加工链条的延伸，催生了芒果干、果酱、 果酒等系列产品，大幅提升了附加值；乡村旅游与芒果采摘体验的有机结合，为产业注入了新的活力。 永德县永康镇的刘祎翔1992年出生，2015年从云南财经大学毕业后选择返乡创业，次年他通过电商销售 自家种的100亩芒果和荔枝。"没有中间商，收入增加不少。"刘祎翔称，近年来，他 ...

Core Viewpoint - The event "Yue Jin Zhongyuan, Yu Jian Mei Li" aims to enhance the sales of Guangdong lychee in the Central Plains market, fostering agricultural cooperation between Guangdong and Henan [2][5][76]. Group 1: Event Overview - The Guangdong lychee sales and production connection event took place in Zhengzhou on June 28, showcasing the integration of Guangdong's agricultural products into the Central Plains market [2][4]. - The event established an efficient platform for supply and demand matching between Guangdong and Henan, facilitating smoother sales channels for Guangdong lychee [4][5]. Group 2: Agricultural Cooperation - The event is expected to inject new momentum into the deepening agricultural cooperation between Guangdong and Henan, promoting regional economic collaboration [5][76]. - The cooperation aims to create three "sweet engines": production and sales connection, brand co-creation, and industry expansion [16][20]. Group 3: Market Demand and Supply - Henan, as a core of the Central Plains economic circle, has a significant demand for high-quality agricultural products, which complements the supply of Guangdong lychee [24][25]. - The event attracted over 20 major buyers and distributors from Henan and surrounding areas, indicating strong market demand for Guangdong lychee [60][64]. Group 4: Product Promotion - Guangdong lychee varieties such as "Guiwei," "Xianjinfeng," and "Bingli" are highlighted for their quality and popularity in the Henan market [68][71]. - The introduction of lychee bonsai in Henan offers a new consumer experience, enhancing the appeal of Guangdong lychee [40][41]. Group 5: Sales Agreements - Several Guangdong lychee companies signed purchase intention agreements with well-known enterprises in Henan, paving the way for broader market access [74][76]. - The event signifies a new wave of "sweet storms" for Guangdong lychee in Henan's major supermarkets [76][79].

Core Viewpoint - The 18th Chaoshan Leiling Lychee Cultural Tourism Season has commenced, attracting a large number of visitors to experience the sweetness of Leiling lychees and promoting local tourism and cultural heritage [6][7][28]. Group 1: Event Highlights - The event features a 3-kilometer cultural tourism route with 20 stalls for lychee exhibitions and intangible cultural heritage displays, enhancing visitor engagement [21][22]. - A newly released "Leiling Lychee Tourism Map" has gained over 400,000 clicks online, effectively boosting the local cultural tourism industry [27][28]. - The event includes performances of traditional Chao opera, successfully combining local fruit culture with intangible heritage, which has captivated the audience [17]. Group 2: Visitor Experience - Visitors can enjoy fresh lychees, which are described as sweet and fragrant, emphasizing the importance of experiencing the fruit at its peak [8]. - The tourism route is designed with four key checkpoints for activities such as lychee picking, photo opportunities, and interactive educational experiences, showcasing the unique characteristics of the lychee hometown [33][34]. Group 3: Collaborations and Promotions - A collaboration between Leiling Lychee, Southern Rural News, and a local tea brand has resulted in a co-branded beverage that has become a highlight of the event due to its appealing appearance and taste [12][13].

此次活动，现场搭建了精准产销对接的平台，荔农与采购商、供应链面对面交流，携手共赢。 现场，一颗荔枝连接古今，文化共赏。特邀潮剧名角演绎经典选段《掷荔》《下山》，在潮剧中品荔 红，在荔香中话传承，让传统文化与荔乡风情巧妙交融。 雷岭镇荔枝协会会长古城钦介绍，随着"雷岭荔枝"和"雷岭乌叶荔枝"获得国家地理标志证明商标，雷岭 荔枝的品牌知名度持续攀升。在当地政府的支持下，多年来荔农、企业在推进品种改良、挖掘荔枝文 化、做好荔枝营销等方面下功夫，不断丰富雷岭荔枝的销售矩阵，与多家电商平台和物流企业合作， 借"互联网+"和冷链运输开拓海内外市场。 第十八届潮南·雷岭荔枝文化旅游季28日在广东汕头正式拉开帷幕。本次活动以"雷'荔'风行'枝'为你 甜"为主题，开放产销对接、甜蜜集市、文旅打卡等活动，为海内外游客营造火"荔"全开的沉浸式荔乡 游玩体验。 雷岭4.4万亩荔林不仅带来了舌尖上的幸福，焕新了乡容村貌，更以年产值过亿的产业矩阵，绘就了雷 岭乡村振兴的甜蜜图景。借助连续18年举办的潮南·雷岭荔枝文化旅游季活动，当地打通了"种荔枝-加 工荔枝-游雷岭-摘荔枝-品荔枝-吃农家菜"的全产业链条，逐步形成荔枝种植、精深加工、贸 ...

Core Viewpoint - The 18th Chaoshan-Leiling Lychee Cultural Tourism Season has officially commenced, showcasing the integration of cultural tourism and local agricultural products, particularly lychees, to enhance economic development and attract visitors [8][16][93]. Group 1: Event Overview - The event features a 3-kilometer lychee cultural tourism route that includes interactive games, intangible cultural heritage experiences, and lychee picking, aimed at attracting tourists and enhancing local engagement [11][12][30]. - The theme of this year's event is "The Sweetness of Lychee and Culture," focusing on the integration of production and sales, cultural tourism activities, and the promotion of local ecological and economic values [14][15][93]. Group 2: Visitor Experience - The event attracted a diverse group of visitors, including families and fashion enthusiasts, who came to enjoy fresh lychees and participate in various activities along the route [32][48]. - The route includes five lychee-themed checkpoints where visitors can engage in activities such as photo opportunities, lychee tasting, and interactive games [35][36][38]. Group 3: Economic Impact - The lychee industry in Leiling has become a significant source of income, with over 44,000 acres of lychee orchards contributing to a yearly output value exceeding 100 million [73][58]. - The event serves as a platform for direct communication between lychee farmers and buyers, facilitating sales and enhancing the local economy [49][51]. Group 4: Cultural Integration - The event incorporates traditional performances, such as excerpts from the Chao opera, to celebrate local culture and heritage, thereby enriching the visitor experience [21][22][90]. - The local government and associations are actively promoting the "Lychee+" cultural concept, which includes developing themed tourism routes and culinary experiences centered around lychee [88][93].