Group 1 - The first live broadcast featuring the digital persona of Luo Yonghao on Baidu e-commerce attracted over 13 million viewers, achieving a GMV of over 55 million yuan, setting a new record for digital person live streaming sales [1] - The live stream utilized AI to access its knowledge base 13,000 times and generated 97,000 words of product explanation content, with over 8,300 actions performed by Luo Yonghao and the digital assistant [1] - The virtual human technology is transitioning from a one-way output tool to a two-way interactive medium, redefining the e-commerce landscape and meeting the emotional connection needs of younger consumers [1] Group 2 - Fengshang Culture has developed a virtual performance product line, including a virtual performance cloud platform, digital human operator, and virtual performance supplier [2] - Yueliang Media has established a wholly-owned subsidiary focusing on the commercialization of digital humans and virtual IPs, aiming to explore new marketing models in the metaverse [2] - The company is building strong partnerships with leading media platforms and technology service providers to enhance its strategic positioning in emerging industries [2]

（原标题：2025 戛纳国际创意节：26,900 份作品角逐全球创意巅峰，创意产业加速重构） 2025年6月16日至20日，戛纳国际创意节如期举行，全球广告营销界正式步入一年一度的"戛纳时刻"。 这不仅是一场汇聚全球顶尖创意作品与思想领袖的盛会，更是整个创意产业风向标与变革加速器的核心 现场。 在刚刚公布的官方数据中，本届戛纳国际创意节共收到来自全球96个市场的26,900份参赛作品，数量再 创新高，成为近年来最具热度与广度的一届。作为全球广告与品牌传播领域最具影响力的奖项之一，这 一数字不仅代表了行业的繁荣，也映射出全球创意生态的广泛参与和复苏活力。 戛纳国际创意节首席执行官西蒙?库克（Simon Cook）对此表示："世界级创意没有边界。今年我们看到 的不仅是数量的提升，更是质量的提升。尤其令人振奋的是拉丁美洲地区的参赛热情显著增强，他们所 带来的社会议题作品极具能量，正在推动全球创意向更深层次的价值维度进化。" 中国报奖热度降温，创意输出方式待思考 值得关注的是，在全球热度持续攀升的背景下，中国区的报奖数据出现回落。根据中国区官方代表提供 的数据，2025年中国报奖数为303份，相较2024年的389份 ...

证券代码：002995 证券简称：天地在线 北京全时天地在线网络信息股份有限公司 投资者关系活动记录表 编号：2025-002 | | √ 特定对象调研 □ 分析师会议 | | --- | --- | | 投资者关系活动 | □ 媒体采访 业绩说明会 □ | | 类别 | □ 新闻发布会 □ 路演活动 | | | □ 现场参观 | | | □ 其他 电话会议 | | 参与单位名称及 | 银河基金 高鹏、杨宁 | | 人员姓名 | 国联民生证券 李瑶 | | 时间 | 2025 年 6 月 16 日 (周一) 上午 10:30-11:30 | | 地点 | 北京市通州区商通大道 5 号院 21 号楼 | | 上市公司接待人 | 投资者关系经理 李世隆 | | 员姓名 | | | | 公司于 2025 年 6 月 16 日接待投资者调研，会议通过线上会 | | | 议的形式与投资者就公司基本情况、公司近期业务发展状况和公 | | | 司业务规划等问题进行沟通。主要内容如下： | | | 一、公司介绍 | | | 天地在线成立于 2005 年，一直专注于为企业客户提供互联 | | | 网综合营销服务及企业级 Saa ...

Core Insights - WPP has appointed Sharon Ho as Managing Director of Delivery and Client Transformation in China, overseeing the Wuxi Operations and Delivery Center, marking a strategic upgrade in WPP's delivery capabilities and client transformation in the Chinese market [1] - The Wuxi center, which started operations in July 2024, currently has over 150 operational and delivery experts, with plans to triple its size by the end of 2026, enhancing service output in key areas such as social, content, performance marketing, and business operations [1] - Sharon Ho will leverage WPP's AI-driven end-to-end marketing platform, WPP Open, to integrate AI into content production, performance marketing, and operational services, helping clients balance short-term growth with long-term brand building [1] Company and Industry Summary - WPP's strategy in China focuses on deepening delivery capabilities and accelerating client transformation, responding to the highly digital and performance-oriented marketing environment [1] - The appointment of Sharon Ho, who has over 15 years of experience in business transformation and team management, is expected to enhance WPP's service capabilities powered by AI, positioning the Wuxi center as a strong engine for client business growth [2] - The emphasis on creating flexible, efficient, and innovative solutions aligns with the industry's trend of integrating creativity with technology to achieve sustainable growth for client brands [2]

[Table_Main] 行业研究|可选消费|媒体Ⅱ 证券研究报告 媒体Ⅱ行业周报、月报 2025 年 06 月 15 日 [Table_Title] 浙江 17 部门印发《关于支持游戏出海的若干措 施》，OpenAI 发布 o3-pro 模型 ——传媒行业周报 [Table_Summary] 报告要点： 市场表现 周度涨跌情况（2025.6.7-2025.6.13）：传媒行业（申万）上涨 1.55%， 排名行业第 4 名，同期沪深 300 跌 0.25%，上证指数跌 0.25%，深证 成指跌 0.60%，创业板指涨 0.22%，恒生科技指数跌 0.89%。元隆雅 图、川网传媒、粤传媒、中文在线、巨人网络表现较优，恒生科技成 分股中哔哩哔哩-W（周涨幅 9.00%）、阅文集团（周涨幅 4.81%）和 网易-S（周涨幅 4.02%）表现较好。 行业重点数据及动态更新 AI：AI 产品榜发布 5 月 web 端 AI 产品排行榜，5 月 Gemini 本月访 问量环比增长 28.9%，进入前三。此外 Sora 本月访问量环比增长 121.25%，达到 6334 万次。国内方面，DeepSeek、纳米 AI 搜索、 ...

Group 1 - The core viewpoint of the article highlights that the communication service provider "Bote Dingdong" has recently completed a 20 million RMB angel round financing led by Caixin Fund [3] - Bote Dingdong is a high-tech company focused on global cloud communication and intelligent marketing services, leveraging its self-developed AI platform to provide precise user profiling and predictive advertising services [4] - The funding will primarily be used to accelerate the technical development of the core product "Bote Dingdong" platform, optimize AI routing algorithms, and enhance multilingual localization technology [5] Group 2 - The investment rationale from Caixin Fund is based on Bote Dingdong's strong technical capabilities and market potential in the cloud communication and intelligent marketing sectors [6] - The current government policies supporting entrepreneurial investment encourage companies to drive industry development through technological innovation, which is reflected in Bote Dingdong's financing [7] - The cloud communication and intelligent marketing sectors are experiencing rapid growth, and financing will help enhance overall industry competitiveness [7]

Core Insights - The report by SinoBase focuses on the transformation of social media marketing, emphasizing the shift from quantity-based strategies to precision-driven operations, where brands must balance traffic pulses and cognitive infrastructure [1][7][9]. Group 1: Industry Trends - Social media competition has entered a "quantum state war," with users switching platforms over 17 times daily and the lifespan of trending content on Douyin reduced to 6 hours [1][7]. - Companies are moving from "account flooding" to "precision operations," with a case study showing a leading consumer brand increasing ROI by 400% after eliminating 70% of ineffective accounts [1][7][9]. - The essence of the social media matrix is no longer about platform coverage but about competing for user cognitive bandwidth, creating an "inescapable value network" across platforms like Zhihu and Xiaohongshu [1][7][9]. Group 2: Strategic Shifts - Three battlegrounds are evolving: - Platform side: Platforms are building closed loops for "traffic-retention-monetization," necessitating a reevaluation of strategic value [1][29]. - Enterprise side: Cross-platform operations are becoming the norm, transitioning from "account proliferation" to "ecosystem building" with a focus on collaborative brand accounts, KOLs, private communities, and membership systems [1][29][35]. - User side: Users are developing an immunity to content, with 78% trusting genuine influencer shares and 85% disliking false marketing [1][29]. Group 3: Practical Strategies - Content strategy is shifting from "information bombardment" to "value penetration," focusing on user needs and creating a precise content system that can double conversion rates [2][12]. - Matrix construction involves a military-grade deployment of trust links, creating a "land-sea-air collaborative force" that includes brand accounts and KOL/KOC accounts [2][12]. - AI technology is becoming the command center, enhancing multi-platform account management and intelligent content creation, thus improving content output efficiency and helping brands achieve "cognitive monopoly" [2][12]. Group 4: Future Outlook - The social media matrix will evolve in dimensions of technology integration, content forms, and user relationships, with AI driving the transition from "data-driven" to "intelligent decision-making" [3][12]. - The evaluation system is shifting from "traffic harvesting" to "value co-creation," incorporating new dimensions like content trust coefficients [3][12]. - Brands need to prioritize technological infrastructure to build trust ecosystems and deeply explore user value, transitioning from "traffic harvesting" to "value co-creation" [3][12].

截至2025年6月13日收盘，电声股份（300805）报收于10.76元，较上周的10.46元上涨2.87%。本周，电 声股份6月11日盘中最高价报11.58元。6月10日盘中最低价报10.42元。电声股份当前最新总市值45.65亿 元，在广告营销板块市值排名19/29，在两市A股市值排名3166/5150。 电声股份进行了2024年年度权益分派，以截至2025年3月31日公司总股本424,253,592股为基数，向全体 股东每10股派发现金股利人民币0.2元（含税），合计派发现金股利8,485,071.84元，不送红股，不进行 资本公积金转增股本。本次权益分派股权登记日为2025年6月16日，除权除息日为2025年6月17日。 此外，电声股份完成了工商变更登记及备案，注册资本由人民币423,230,000元变更为人民币424,253,592 元，并取得了广州市市场监督管理局换发的《营业执照》。公司的基本登记信息包括：统一社会信用代 码914401015505981158，名称为广东电声市场营销股份有限公司，法定代表人为梁定郊，注册资本为肆 亿贰仟肆佰贰拾伍万叁仟伍佰玖拾贰元人民币，成立日期为2010年02月 ...

题图｜AI生成 当智能体开始替代人类完成端到端的业务流程，一个根本性问题浮出水面： AI时代下，行业的运行规则是会被AI彻底重构，还是借助AI，被放大其原有本质？ 过去十年，以ROI为标准的流量算法让品牌建设逐渐走向短视与程式化；而今天，生成式AI带来的不仅是内容生产力的提升，更可能是品牌思维范式的彻底 跃迁。 要真正实现AI原生的品牌管理，仅靠引入几个工具远远不够。这背后需要的是底层数据的重构、工作流的改写，以及对品牌本质的重新回答：你的价值是 什么？你为谁而存在？你是否具备持续被理解与记住的能力？ 最近，《虎嗅·AI无悖论》节目特别邀请中欧国际工商学院市场营销学教授、副教务长、ESG研究领域主任王雅瑾，以及蓝色光标CEO、中欧EMBA校友潘 飞进行了探讨，请他们分享了对于AI与品牌营销的深度思考： 本期主持人为资深媒体人、热AInext主理人陈庆春。 以下是交流实录，有删编： AI能否重构品牌营销的本质？ 主持人：目前在AI冲击下，营销行业发生的较大变革是什么？ 潘飞：整体来说，今天生成式AI的爆发本质上是大语言文本类模型的爆发，距离多模态和视频模型的爆发还有一段时间距离。从用户洞察、内容生成、沉 浸式的 ...

特别值得一提的是，原本陌生的几名失业人员在培训班上成为了志同道合的朋友，决定一起筹建一家互联网营销 工作室，发挥各自所长，结合什刹海地区特色营销文创产品，并报名参加全国轻工互联网营销师职业技能大 赛、"北京范儿"短视频大赛、"温暖满'格'"群众身边好人好事VLOG征集等活动，在更大的平台上展示学到的新技 能。 接下来，什刹海街道将通过定期电话回访、实地走访等方式，持续跟踪关注参训人员的后续就业情况，做好人岗 对接等配套服务，推动技能培训与就业服务双向循环互动，并根据服务人群的技能培训意愿和市场需求，进一步 加大培训力度，丰富培训种类，创新培训形式，帮助更多辖区居民用一技之长创造美好前程。 6月13日，北京西城区什刹海街道举办的"海畔赋能 技创未来"互联网营销技能培训课结业。通过8次内容精练、实 用性强的课程，帮助求职者扎实掌握互联网营销技能。据了解，这是西城区范围内首次全模块互联网营销师专项 技能培训。 据了解，培训前期，工作人员通过西城家园、微信群、电话联系等方式对活动进行广泛宣传，共吸引了辖区待业 人员、退休人员、残疾人员、"三新"从业人员等近百名各类有技能提升需求的居民参加培训；同时，街道还组织 年轻干 ...