Core Viewpoint - The article highlights the successful launch of the first live-streaming sales event for Huizhou lychee, achieving sales of 6 tons, and emphasizes the collaborative efforts between online and offline channels to promote the product globally [1][13][6]. Group 1: Production and Sales Growth - Huizhou lychee is recognized as a national geographical indication product, with a total planting area of 173,600 acres and an estimated production of 110,000 tons this year, representing a 30% increase year-on-year [3][4][21]. - The "Huizhou Lychee Production and Sales Connection Activity" is actively promoting the product, with events scheduled to run until June 30, featuring offline sales and e-commerce live-streaming [15][16][20]. Group 2: Marketing and Distribution Strategies - The government is facilitating a multi-channel marketing strategy that includes online and offline sales, aiming to expand the market reach of Huizhou lychee [6][22][26]. - The introduction of a "source direct delivery" model through platforms like JD.com and SF Express is enhancing the freshness and availability of the lychee [49][50]. Group 3: Quality Improvement and Brand Development - The East Pupu Farm is focusing on improving lychee quality through variety optimization and technological support, now cultivating over 50 high-quality late-ripening varieties [34][37][44]. - The "Giant Beauty" lychee, a unique variety from Huizhou, has gained popularity among buyers, showcasing the farm's commitment to quality and branding [40][41]. Group 4: Community Engagement and Tourism - The local community is engaged in promoting lychee through tourism, with planned experiences that combine lychee picking and rural tourism to attract visitors [60][68]. - The integration of cultural and tourism activities aims to enhance consumer engagement and drive sales during the lychee harvest season [60][68].

Group 1 - The event on June 29 in Qianxinan, Guizhou, marks the launch of the 2025 Guangdong-Guizhou cooperation to promote agricultural products, featuring a delegation from Huizhou showcasing lychee [3][29] - Huizhou is recognized as a key region for lychee cultivation in Guangdong, with an area of 396,000 acres, accounting for about 10% of the province's total lychee planting area [8][10] - The lychee varieties presented include Guiwei, Nuomici, and Feizixiao, with "Zhenlong Lychee" and "Luofushan Lychee" receiving national geographical indication certification [9][10] Group 2 - The event will also feature local specialties from Qianxinan, such as Yiren rice, red tea, and stone flower, allowing attendees to enjoy a variety of high-quality agricultural products [15][16] - The promotion includes tasting sessions for Huizhou lychee, where visitors can sample different varieties for free [46][50] - The event coincides with the "June 6" Buyei Festival, showcasing cultural performances and enhancing community engagement [57][60] Group 3 - Qianxinan is an important area for high-quality mountain agriculture in Guizhou, with favorable ecological conditions for crop growth [61] - The region has certified 29 geographical indication agricultural products and has a variety of organic and green food certifications [63] - The introduction of lychee cultivation in Ceheng County, with 10,000 pounds expected to bear fruit this year, aims to establish a local lychee market [70][72]

Core Viewpoint - The sales of Zengcheng Xianjinfeng lychee are booming, with daily sales reaching 25,000 jin, highlighting the strong market demand for this variety of lychee [1][3]. Group 1: Product Overview - Zengcheng Xianjinfeng lychee, known as the "Queen of Lychee," is a late-maturing variety that has gained significant attention in recent years [2][9]. - This lychee variety is characterized by its flat heart shape, thick and tough skin, and sweet, crisp flesh, earning it the reputation of being the "culmination of lychee" [10][11]. - The Xianjinfeng lychee is highly productive, durable for storage, and maintains freshness for long-distance cold chain logistics, making it suitable for extensive distribution [12][20]. Group 2: Market Performance - As of now, approximately 100 tons of Xianjinfeng lychee have been harvested in Zengcheng, with a market average price of about 45 yuan per jin [26][28]. - The total planting area for lychee in Zengcheng is projected to reach around 200,000 mu by 2025, with an estimated total output of 50,000 tons, of which Xianjinfeng will cover 32,000 mu and yield approximately 7,800 tons [26][27]. - The strong sales performance is reflected in the fact that some farmers have already received orders for their lychee even before the harvest began, indicating high market interest [21][22].

Core Viewpoint - The modern insurance industry is providing new guarantees for the ancient lychee industry, which has faced significant risks throughout its history, particularly in transportation and cultivation [1][4][6]. Group 1: Transportation and Supply Chain - The historical challenges of transporting lychees from Lingnan to Chang'an included significant quality degradation and loss during transit, with only a fraction of the fruit surviving the journey [2]. - Modern cold chain logistics have drastically reduced transportation time from 5-7 days to under 30 hours, enhancing both cost efficiency and product freshness [2]. - The implementation of drone networks in recent years has improved the logistics of lychee transportation, addressing initial bottlenecks and reducing costs for farmers [2]. Group 2: Agricultural Risks - Despite advancements in transportation, the lychee cultivation process still faces substantial risks, particularly from natural disasters and pest infestations [3]. - Extreme weather events such as typhoons and heavy rainfall can lead to significant crop losses, while diseases like anthracnose can rapidly spread and diminish the value of the harvest [3]. Group 3: Insurance Solutions - The lychee industry in Guangdong, which covers over 4 million acres and accounts for more than half of China's lychee production, requires effective insurance solutions to mitigate various risks [4]. - Current insurance offerings include policy-based crop cost insurance and weather index insurance, which trigger payouts based on specific meteorological conditions [4]. - The central government has been increasing support for agricultural insurance, with a budget of 547 billion yuan for 2024, aimed at enhancing risk coverage for farmers [5]. Group 4: Technological Integration - The establishment of the "Lychee Risk Research Laboratory" represents a significant step in integrating modern technology with agricultural practices, providing comprehensive risk management solutions for the lychee supply chain [6][7]. - The use of blockchain technology allows consumers to trace the entire production process of lychees, ensuring quality and safety, while the combination of food responsibility insurance and traceability insurance enhances brand value [6][7]. - The laboratory aims to promote advanced cultivation techniques across various regions, contributing to the standardization and branding of the lychee industry in China [7].

"鹅荔CP"火爆小 红书，快来广州 289艺术园区打 卡美食之旅_南 方+_南方plus "没想到马冈鹅 能成为荔枝的菜 搭子！" 幕，将这对"网 红CP"从线上带 到线下，为广大 食客带来一场别 开生面的美食盛 宴，直接把吃货 们的快乐拉满！ "马冈鹅×荔枝也 太绝了吧！" "这对CP我能磕 一辈子！" 当美食界的新组 合"鹅荔双绝"的 消息传出，瞬间 在小红书等网络 平台掀起了一阵 热潮，备受期 待。6月26日， 2025年马冈鹅× 荔枝"鹅荔双 绝"推介活动即 将在广州289艺 术园区盛大启 "鹅荔CP"走红 网络，社交平台 话题爆棚 在活动预热阶 段，"鹅荔CP"的 菜品信息一经发 布，便迅速成为 美食界的新宠。 在小红书等社交 平台上，相关话 题阅读量持续攀 升。美食博主们 纷纷化身"CP粉 头"，迫不及待 地分享着关于马 冈鹅与荔枝搭配 的新奇想法和期 待。 荔韵双味鹅、鹅 韵荔香盏、翠影 与荔枝相关企业 荔香鹅、荔香鹅 粒脆……每一道 菜品都创意十 足，引发了网友 们的热烈讨论， 大家纷纷点赞、 收藏，形成了良 好的口碑传播效 应。 约上"搭子"来打 卡，美食社交两 不误 当下流行的"搭 子文化 ...

销售进度超九 成！茂名荔枝进 入收官期_南方 +_南方plus "今年仅桂味预 计订单超20万， 每天电商订单不 停地来，最担心 的不是销量，是 担心忙不过 来！"在茂名， 谈起自己"甜蜜 的烦恼"，荔农 陈小敏笑着说。 中国荔枝看广 东，广东荔枝看 茂名。数据显 示，世界每五颗 荔枝就有一颗来 自广东茂名，茂 名荔枝总产量约 占全国的1/4、 世界的1/5。 2025年，茂名各 荔枝产区提早布 局谋划，实施品 牌推介、发力电 商、加工托底等 一系列惠农"组 合拳"，让政 府、企业成 为"荔枝使"，带 给全国人民岭南 的甜蜜，助力荔 农实现"爆单增 收"。如今，"茂 名荔枝，鲜！ 甜！美！"类似 的评价，线上线 下，比比皆是。 时值6月底，"中 国荔乡"——茂 名，迎来荔枝产 地区，各加工厂 也已开足马力收 购、加工荔枝， 助力茂名荔枝完 美收官。 茂名荔枝季迎来一周倒计时。 销售超九成 荔枝季将于7月 初结束 "我们上午摘 果，下午装车直 发，省外客户隔 天就能尝 鲜！"日前，高 州北部的荔枝主 产镇还处于荔枝 出货高峰期，该 区域相较于其他 产区，荔枝晚熟 5-7天。 业收官期。在高 州市大井镇、东 岸镇 ...

Core Viewpoint - The article highlights the upcoming harvest of the New Xingxiang lychee, a unique variety from Xinxing County, which is expected to be available in early July, showcasing its quality and market demand [1][2][4]. Group 1: Product Overview - The New Xingxiang lychee is characterized by its small seed, thick flesh, crisp texture, and strong aroma, making it superior to traditional late-ripening varieties like Nuomici and Guiwei [14][16]. - The lychee is recognized as a national geographical indication product and has been awarded the title of "Top Ten Fruits in Lingnan" [14][16]. - The cultivation area for New Xingxiang lychee spans across several towns in Xinxing County, with significant harvests anticipated this season [18][19]. Group 2: Cultivation and Recognition - The New Xingxiang lychee is cultivated on a 200-acre farm, and the farm owner has developed unique cultivation techniques that have led to consistent profitability [8][9]. - The farm has received accolades, including a silver award in the first "One Product Lychee" planting base network evaluation competition in Guangdong [10][11]. - The region's favorable climate, abundant sunlight, and unique soil contribute to the high quality of the New Xingxiang lychee [12][13]. Group 3: Cultural Significance - The New Xingxiang lychee has historical ties to Zen culture, with a lychee tree planted by the Sixth Patriarch Huineng in 712 AD still thriving today, enhancing its cultural heritage [24][25][28]. - This historical connection has positioned the New Xingxiang lychee as a significant agricultural cultural heritage resource in Guangdong [26][29]. - The integration of "lychee + cultural tourism" is being promoted in Xinxing County, making the lychee a key driver for summer tourism and local economic development [30][31].

:liuqiannan_qh@chinas tock.com.cn 大宗商品研究所 农产品研发报告 农产品日报 2024 年 06 月 25 日 研究员：刘倩楠 Z0014425 联系方式： 苹果日报 第一部分 市场信息 | 现货价格 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 指标 | 今日价格 | 下一工作日份 | 涨跌 | 指标 | 今日份格 | 上一工作日价 | 涨跌 | | 格 | | | | | | 格 | | | 宮王幸堂が指指数 | 112.24 | 112.19 | 0.05 | 洛川半商品纸袋70 | 4.80 | 4.80 | 0.00 | | 栖霞 -、二级纸袋 80 | 4.10 | 4.10 | 0.00 | 沂源纸袋70 | 2.40 | 2.40 | 0.00 | | 蓬莱一、二级纸袋 80 | 4.20 | 4.20 | 0.00 | 6种水果平均批发价 | 7.48 | 7.40 | 0.08 | | 期货价格 | | | | | | | | | 指标 | रे सिर् | 昨收 ...

Core Insights - The sales of Maoming lychee are approaching the end, with a significant amount of late-maturing lychee from Guangdong being harvested and sold [16][20]. Group 1: Sales and Market Dynamics - Maoming is the largest lychee production area in Guangdong, and the end of the Guiwei variety indicates the conclusion of the first half of the lychee season in Guangdong [20]. - As the Guiwei variety wraps up, other varieties such as Ice Lychee, Guanyin Green, Lingfeng Glutinous, and others are entering the tasting period [21][22]. - The Guiwei variety has already shipped 150,000 orders, with an estimated remaining fruit period of 5 days, potentially exceeding 200,000 orders [7][20]. Group 2: Pricing and Consumer Experience - The price for Guiwei lychee is reported at 10 yuan per jin, while the price for Xianjinfeng lychee is 35 yuan per jin [25]. - The industry is focusing on enhancing consumer experience through activities like orchard picking [24]. Group 3: Processing and Logistics - Lychee processing plants are becoming increasingly busy as the sales period nears its end, with a focus on quick shipping after the fruit is stored in cold storage [16][13].

Core Viewpoint - The financial support from Jining Rural Commercial Bank plays a crucial role in the modernization and scaling of the fruit industry, enabling farmers to enhance their production and income through various loan products and services [1][2][4]. Group 1: Financial Support for Farmers - Jining Rural Commercial Bank provided a credit line of 500,000 yuan to a grape planting cooperative, allowing them to improve grape varieties and expand planting scale [2]. - The bank has organized over 60 promotional meetings this year, increasing the credit coverage for the grape planting industry by 3.7 percentage points, with a total of 11.86 million yuan in special loans disbursed, an increase of 4.07 million yuan compared to the same period last year [2]. - The bank has issued a total of 1.575 billion yuan in loans through various products like "Entrepreneur Enjoy Loan" and "Lüdan Agricultural Loan" to support 6,864 clients [3]. Group 2: Innovative Marketing and Sales Support - The bank has introduced innovative financial products and optimized service models to help farmers expand their sales channels, such as the "supermarket direct supply + e-commerce live broadcast" strategy for melon growers [4]. - By categorizing melon growers into four operational models, the bank has tailored comprehensive financial service packages to meet diverse non-financial needs, enhancing local melon visibility through social media and events [4]. - The bank has provided financial services to over 290 melon growers, with total loans exceeding 150 million yuan [4]. Group 3: Overall Financial Performance - As of the end of May this year, the bank's agricultural loan balance reached 9.045 billion yuan, an increase of 459 million yuan, reflecting a growth rate of 5.3% since the beginning of the year [5].