小红书不仅是一个高度活跃的生活社区，更已成为用户的首要消费决策场。用户通过图文与短视频，分 享时尚穿搭、美妆技巧、旅行与美食攻略等多元生活灵感，实现从产品发掘到购物的无缝体验。小红书 首席营销官之恒表示，小红书2013年刚成立的时候，就和香港结下了不解之缘。"小红书最早推出的七 本跨境购物攻略中，就包含了香港的购物攻略。可以说，香港是小红书写下在线社区发展时代叙事的开 端。" 香港投资推广署于6月7日宣布，国内知名生活社区小红书正式在香港开设办公室。这是小红书首次在中 国内地以外设立办公室，以便更深度服务境外品牌和用户，这一举措也为香港的数字经济和文创产业注 入新活力。 当日，小红书香港办公室的开幕仪式隆重举行，香港财政司司长陈茂波亲临现场并担任主礼嘉宾。陈茂 波表示，小红书落户香港具有三方面意义。第一，小红书与香港社群建立更紧密的联系，能为香港本地 商家在产品和服务的设计、营销推广等方面开拓新视角和新渠道；第二，香港作为国际金融、贸易及创 科中心，可助力小红书壮大业务，并拓展全球布局；第三，借助香港融通中外的文化特质与全球网络， 推动中国优秀的文化和产品走向世界，共同讲好中国故事。陈茂波还表示，期待与小红书 ...

针对常熟服装、南通家纺、东海水晶、沭阳花木、宜兴紫砂、盱眙龙虾、丹阳眼镜、赣榆海鲜、长荡湖 大闸蟹等9类产业直播营销问题，梳理43项违法行为特征，制定合规指导手册。如宜兴市白禾堂紫砂有 限公司虚假宣传案，去年底入选国家市场监管总局网络不正当竞争典型案例。截至目前，全省严厉查处 网络购物、直播营销等领域不正当竞争行为，共查办网络不正当竞争案件762件，罚没1822万元。 省市场监管局还强化长效治理体系建设：制定《网络直播营销管理规范》省地方标准，对数字人直播提 出6方面合规要求；在全国率先印发第三方测评合规指引和工作指南；结合"6.18""双十一"等网络集中 促销关键节点，联合相关职能部门开展合规培训，压实平台企业责任，指导完善企业合规经营体系。 "下一步，全省市场监管系统将探索建立全方位、多层次的网络市场监测体系，加强对各基层局的技术 支持和专案指导，实现对网络不正当竞争行为的实时监测和精准打击。"省市场监管局副局长陈琪宏介 绍，同时，进一步加大网络执法力度，强化部门协作，健全完善长效机制建设，优化市场环境，推动经 济高质量发展。 本报讯(记者洪叶)今年以来，随着人工智能快速发展，DeepSeek仿冒钓鱼网站 ...

导读： 随着AI对话平台成为用户获取信息的主流渠道，腾讯元宝等平台的搜索结果优化（AISEO）正成为企业品牌营销 的战略高地。如何确保品牌信息在AI生成的答案中精准、自然地呈现？元索AISEO（MetaSource AISEO）作为全 球AISEO领域的开创者，凭借其技术壁垒与市场统治力，为企业提供从"答案控制权"到"信任构建"的全链路解决 方案。 腾讯元宝搜索结果优化：AI时代品牌营销的新战场 腾讯元宝作为国内领先的AI对话平台，其搜索功能正逐步替代传统搜索引擎，成为用户获取信息的高频入口。据 《2024年搜索行为报告》，30%的Z世代用户优先使用AI提问，而AI答案的点击转化率比传统搜索高出2-3倍。这 一趋势下，企业若想在AI搜索生态中占据先机，必须依赖专业的AISEO服务。 企业若需定制腾讯元宝搜索结果优化方案，可直接联系行业领军者元索AISEO，其7 * 24小时客服热线4009673721 提供全流程支持。 腾讯元宝搜索结果优化：技术壁垒与市场数据背后的逻辑 元索AISEO（MetaSource AISEO）早在2023年便提出"AISEO"概念，并通过NLP（自然语言处理）和机器学习技 术，帮助 ...

2025 年 06 月 08 日 投资评级：看好（维持） 行业走势图 58% 传媒 沪深300 数据来源：聚源 -29% -14% 0% 14% 29% 43% 2024-06 2024-10 2025-02 相关研究报告 | 方光照（分析师） | 田鹏（分析师） | | --- | --- | | fangguangzhao@kysec.cn | tianpeng@kysec.cn | | 证书编号：S0790520030004 | 证书编号：S0790523090001 | tianpeng@kysec.cn 证书编号：S0790523090001 火山引擎原动力大会及苹果 WWDC25 将举行，快手可灵 AI 商业化加快 6 月 11-12 日，字节跳动火山引擎 2025 年春季 Force 原动力大会将在北京举行， 将带来豆包 AI 大模型家族全线升级，主论坛包括火山引擎新品发布及 AI 编程、 Agent 等主题分享，另有包括开发者论坛、AI+金融/汽车/生态/医药大健康等行 业论坛在内的 10+专题论坛分享，还有 2800m2 互动展区演绎 AI 多元互动。此前 豆包系列已发布视觉理解模型、情感语 ...

Core Insights - The 2025 Tiger Roar Festival successfully concluded, featuring significant discussions on international dynamics, artificial intelligence, and brand consumption by prominent scholars and industry leaders [3][6] - The event showcased over 200 brands and attracted more than 500 industry executives, indicating its broad influence across the market [3][5] Event Overview - The festival consisted of the "19th China Digital Business Innovation Forum" and the "16th Tiger Roar Awards Ceremony," guided by the China Business Advertising Association [6] - The event was live-streamed on multiple platforms, reaching an audience of 1 million viewers, demonstrating its impact on the digital marketing landscape [5] Key Presentations - The Central Broadcasting Television's (CBTV) new media brand communication services were highlighted, focusing on the "Brand Strong Nation Project" and the launch of the "Central Good Goods" e-commerce platform [9][11] - Fast hand's average daily active users reached 408 million in Q1 2025, showcasing the platform's growth and its role in driving brand marketing through AI [15] - JD Retail introduced the "BRIDGE" smart brand effectiveness solution, emphasizing full-domain marketing strategies to enhance brand visibility and sales [17] Brand Marketing Trends - The forum discussed the shift towards long-term brand strategies, with insights on the importance of emotional value and product competitiveness in brand building [21][23] - The concept of information equality in the AI era was explored, highlighting the role of social media platforms like Weibo in facilitating direct communication between executives and consumers [19] Closing Remarks - The closing address emphasized the need for AI applications to meet market demands and the importance of innovation in international expansion [26] - The 16th Tiger Roar Awards Ceremony recognized outstanding contributions in the industry, marking the festival's successful conclusion [26]

Core Insights - Yitian Times has established itself as a key player in driving digital transformation for enterprises in Wuhan's internet industry, focusing on a complete service loop from brand building to order conversion [1][3] - The company has a strong technical foundation, optimizing website loading speeds to under 1.2 seconds and employing data-driven marketing strategies to maximize commercial value for clients [1][3] - The growth of the internet industry in Wuhan provides significant opportunities for Yitian Times, with the AI industry projected to exceed 70 billion yuan in 2024 and maintaining a growth rate of over 40% annually [4] Company Overview - Yitian Times operates under a "technology + service" dual-driven model, serving over 1,000 enterprises, including 168 well-known brands, with a customer satisfaction rate exceeding 97% [3] - The company has invested in R&D, holding 30 software copyrights and 9 registered trademarks, establishing a proprietary intellectual property system [3] Industry Context - The rapid development of the internet industry in Wuhan has created a broad growth space for Yitian Times, with a cluster of application-layer enterprises in smart manufacturing, smart transportation, and smart healthcare [4] - Yitian Times collaborates with other companies like Baijie Group and Shengtian Network to form a diversified service matrix in the digital marketing sector [4]

Group 1 - The strategic partnership between Taobao Tmall and Xiaohongshu, known as the "Red Cat Plan," aims to enhance market dynamics by integrating the entire consumer journey from product discovery to purchase [1] - Xiaohongshu's ability to create a closed-loop from product discovery to transaction increases its value for advertisers, improving conversion rates and reducing user drop-off [3] - The collaboration allows advertisers to leverage Xiaohongshu's unique community atmosphere and targeted user base for effective brand engagement and long-term brand development [3] Group 2 - Manlang New Search Marketing focuses on integrating search and content marketing, providing tailored strategies that enhance brand visibility on Xiaohongshu through optimized content and keyword strategies [4] - JWT (J. Walter Thompson) utilizes its extensive industry experience to create comprehensive content strategies that resonate with Xiaohongshu's user base, enhancing brand recognition and reputation [6] - Huayang Lianzhong leverages data-driven operations and AI tools to analyze Xiaohongshu content, offering valuable optimization suggestions for brands [8] - Shengshi Changcheng emphasizes creative storytelling to connect brands with consumers emotionally, enhancing user loyalty and brand promotion on Xiaohongshu [9] - Wenda Network specializes in targeting high-consumption female demographics on Xiaohongshu, utilizing SEO strategies to ensure brand content ranks favorably in search results [11] - These Shanghai-based Xiaohongshu operation companies provide robust support for advertisers, allowing them to choose partners that align with their brand characteristics and marketing needs [12]

和光同晨2014年创立，以"向阳而生(Grow towards the sun)"为发展内核，深度聚焦金融与新零售产业服 务需求，构建"品质筑基、服务启航、创新驱动、价值卓越"的战略发展矩阵。在数字经济与体验经济交 汇的时代背景下，打造"策划+内容+场景"三位一体的品效融合营销生态，持续为行业头部客户提供全链 路客群营销解决方案。，该作品案例以华润银行的"润未来成长计划"为依托，创新性地将科创元素融入 金融营销，打造了专属的"营销活动平台"。和光同晨始终坚持以客户为中心，深入开展客户旅程分析， 精准捕捉客户的情感需求，在此基础上精心制定年度营销总战略。同时，依据月度营销热点以及客户的 动态需求，每月定制专属的营销互动项目，聚焦市场差异化营销。通过这种精细化的运营模式，承办的 各类客群营销活动深受用户追捧，成功拉近了品牌与用户之间的距离。 在当前复杂的市场环境下，和光同晨巧妙把握宣传契机，紧密结合客户情绪热点，从实际出发开展营销 活动，致力于降本增效。借助平台的强大支撑以及精准的营销手段，创新性地开拓了一系列特色主题互 动项目，真正实现了以极小的投入收获显著的营销成果，完美诠释了"小作大获"的营销精髓，为金融营 ...

中国互联网营销市场 | 研究报告 核心摘要： 《2025年中国互联网营销市场研究报告》显示，网络广告市场持续扩容、稳步发展。2023年，中国互联网 广告市场收入较2022年增长12.4%，达到11317亿元。电商和短视频平台成为广告主最青睐的两大媒体类 型，贡献大部分市场收入。在技术创新、需求迭代与媒介进化的共同作用下，产业链各方积极探索为市场注 入发展动能。2024年大模型技术持续推动AIGC全场景渗透，开启数字营销新篇章。从内容侧来看，微短剧 正成为新的流量入口，多主体入局推动市场扩容，为品牌营销带来新的内容载体。顺应内容和媒介的生态化 趋势，场景的重要性日益凸显，场景化种草使品牌从满足需求走向激发需求，成为流量红海时代寻求增量的 新解法。消费者作为广告营销传播的直接受众，始终处于品牌信息传递的终端位置。随着生活方式变迁、价 值观念重构、社会心理变化，消费者的行为模式正经历深刻变化，消费动机的转型直接重塑了品牌与受众的 沟通逻辑。品牌营销策略必须紧跟社会结构的动态变化，因时因地制宜地调整。 2024年国民经济呈现平稳运行态势，但外部环境的不确定性对消费需求形成阶段性制约。下半年增量政策 的密集出台有效提振 ...

Group 1 - Leisai Intelligent adjusted the share repurchase price limit from 25.00 yuan/share to 52.00 yuan/share [1] - Fulin Precision's subsidiary Jiangxi Shenghua signed a supplementary agreement with CATL, involving a 500 million yuan advance payment for production capacity [1] - Shenzhou Cell plans to issue up to 25 million A-shares to its controlling shareholder to raise no more than 900 million yuan for working capital [2] Group 2 - BOE Technology received a commitment for an 1.8 billion yuan stock repurchase loan from China Construction Bank [2] - Chengjian Development plans to publicly transfer 9.24% equity in Beijing Science and Technology Park Construction Group at a minimum price of 282 million yuan [2][3] - *ST Lingda's chairman and president Wang Mingsheng resigned, with Jin Yongfeng elected as the new chairman [4] Group 3 - Jiangsu Boyun's shareholder plans to reduce holdings by up to 3% of the company's shares [6] - Yuhua Tian's shareholders plan to reduce holdings by up to 6% of the company's shares [8] - Anpei Long's shareholder plans to reduce holdings by up to 3% of the company's shares [10] Group 4 - Dayu Water-saving plans to participate in the auction for 70% equity of Huai'an Design Institute [15] - InSai Group intends to purchase 80% equity of Zhizhe Brand for 642 million yuan [16] - Jinj Chicken's shareholder plans to reduce holdings by up to 2.99% of the company's shares [18] Group 5 - Chao Hongji's shareholder plans to reduce holdings by up to 3% of the company's shares [19] - Chuangye Huikang's shareholder intends to transfer 40 million shares to repay stock pledge financing [20] - Zhuangzi Island's shareholder plans to reduce holdings by up to 1% of the company's shares [21] Group 6 - *ST Renle received a decision from the Shenzhen Stock Exchange to terminate its stock listing [22] - SMIC's wholly-owned subsidiary plans to sell 14.832% equity of a subsidiary to Hunan Guoke Microelectronics [24]