Core Viewpoint - The financial support from Jining Rural Commercial Bank plays a crucial role in the modernization and scaling of the fruit industry, enabling farmers to enhance their production and income through various loan products and services [1][2][4]. Group 1: Financial Support for Farmers - Jining Rural Commercial Bank provided a credit line of 500,000 yuan to a grape planting cooperative, allowing them to improve grape varieties and expand planting scale [2]. - The bank has organized over 60 promotional meetings this year, increasing the credit coverage for the grape planting industry by 3.7 percentage points, with a total of 11.86 million yuan in special loans disbursed, an increase of 4.07 million yuan compared to the same period last year [2]. - The bank has issued a total of 1.575 billion yuan in loans through various products like "Entrepreneur Enjoy Loan" and "Lüdan Agricultural Loan" to support 6,864 clients [3]. Group 2: Innovative Marketing and Sales Support - The bank has introduced innovative financial products and optimized service models to help farmers expand their sales channels, such as the "supermarket direct supply + e-commerce live broadcast" strategy for melon growers [4]. - By categorizing melon growers into four operational models, the bank has tailored comprehensive financial service packages to meet diverse non-financial needs, enhancing local melon visibility through social media and events [4]. - The bank has provided financial services to over 290 melon growers, with total loans exceeding 150 million yuan [4]. Group 3: Overall Financial Performance - As of the end of May this year, the bank's agricultural loan balance reached 9.045 billion yuan, an increase of 459 million yuan, reflecting a growth rate of 5.3% since the beginning of the year [5].

新华社北京6月25日电（记者韩佳诺）种子是农业的"芯片"。面对广泛的市场需求，"十四五"以来我国 茶产业加快种业创新，不断培育茶叶新品种。 在日前于浙江安吉举办的第四届全国果茶经济作物种苗繁育技术交流会上，国家茶叶产业技术体系首席 科学家、中国农业科学院茶叶研究所研究员王新超介绍，"十四五"以来，国家茶叶产业技术体系围绕适 合机采、优特异、抗性等产业急需品种不断开展新品种选育。截至2024年底，已有167个茶树品种通过 了农业农村部非主要农作物品种登记，为茶产业发展提供坚强的良种保障。 国家茶叶产业技术体系岗位专家、中国农业科学院茶叶研究所研究员尹军峰在交流会上分析了当前国内 新茶饮市场的蓬勃发展趋势及其给上游原料产业带来的深刻变革。针对新茶饮和工业茶饮料等新业态、 新消费习惯的市场需求，他提出了要面向多场景特色风味、供应链稳定适配、小众化功能化等需求导 向，进行专用果茶品种开发的建议。 除了推进茶种业创新，近年来我国也加快特色水果等领域种业研发。在会议的专题报告中，国家梨产业 技术体系首席科学家、中国工程院院士张绍铃聚焦梨树育种领域，呼吁要加强梨树种质资源收集，建议 通过科企紧密合作，完善种业规范化与梨树创 ...

Group 1 - The core initiative is to enhance the "Ten Thousand People Going to the Countryside, Thousand Villages Upgrading" project, focusing on improving the quality and efficiency of the apricot industry in Jiazhuang Village, East A Town [1] - A study visit to the Shandong Provincial Fruit Tree Research Institute was conducted, where the team examined 12 new apricot varieties, including "Manyuan," "Chunhua," and "Kaoyuan," noting their biological characteristics and yield potential [2][5] - The apricot varieties showcased high fruit set rates and optimal sugar-acid ratios, aligning with modern consumer preferences, which excited local apricot growers [2] Group 2 - Experts provided tailored recommendations for high-quality apricot varieties suitable for the region, emphasizing the importance of variety improvement, staggered harvesting, and deep processing to enhance value [5] - The village aims to integrate policy resources and innovative cooperation models to transform expert guidance into development momentum, promoting a "Party Branch + Cooperative + Farmer" model [5] - Future plans include establishing an apricot industry demonstration park that combines sightseeing, picking, and deep processing, with a goal of achieving new breakthroughs in per-acre income [5]

Core Insights - The article highlights the efforts in Guangdong to enhance the production and sales of lychee, particularly focusing on the implementation of technology and community support to improve the industry [1][2]. Group 1: Planting and Production - The "Agriculture 110" initiative provides on-site technical support to lychee farmers, ensuring timely assistance for issues such as pest control and harvesting [2][4]. - A lychee farm in Maoming expects to produce over 20,000 pounds of lychee this year, with a focus on fresh fruit sales and processing into dried products [2][5]. - The introduction of pressure differential pre-cooling technology has been adopted to extend the shelf life of lychee, allowing for better preservation during transport [6][12]. Group 2: Preservation Techniques - Traditional water cooling methods are being complemented by advanced pressure differential pre-cooling techniques, which can reduce the core temperature of lychee to 0-5 degrees Celsius within 2-3 hours [6][12]. - The establishment of on-site cold storage facilities has significantly improved the preservation period for lychee, benefiting farmers economically [7][12]. Group 3: Sales and Market Access - Efforts to improve communication infrastructure in rural areas have enabled farmers to better connect with customers, enhancing sales opportunities [8][9]. - The construction of better roads has facilitated easier transportation of lychee to markets, improving overall efficiency in the supply chain [8][9]. - The establishment of centralized selling points and partnerships with e-commerce platforms has broadened market access for lychee farmers [8][9]. Group 4: Empowerment and Technology Integration - The promotion of smart farming practices, including drone training for farmers, is enhancing the management of lychee cultivation and creating new job opportunities [10][11]. - The integration of technology in traditional practices, such as the use of high-temperature heat pump dryers for making dried lychee, is improving production efficiency and product quality [12][13]. - The diversification of products, including dried lychee and lychee ice cream, is extending the industry value chain and increasing farmers' income [13].

全国劳模直播卖 罗定荔枝，售出 近3万斤_南方+_ 南方plus 6月23日，在百 年荔枝种植镇云 浮罗定市黎少镇 的荔枝果园，一 场别开生面的直 播带"荔"活动火 热进行。2025年 动，向大家展示 了云浮荔枝的独 特魅力。据统 计，直播活动共 吸引了6.4万人 观看，点赞35.7 万次，共成交 1104个订单，卖 出荔枝29830 斤。 作为全国劳动模 范，蔡宏浩10多 年来扎根农业， 带领团队创建粤 西首个集蔬菜、 中药材、夏威夷 果于一体的现代 化种植示范基 地，带动周边农 户参与种植，实 现家门口就业增 收，生动诠释了 劳模精神与乡村 振兴的深度融 合。"很高兴能 作为劳模代表为 家乡的特色农产 品做宣传推广， 希望更多职工朋 友能够品尝到云 浮的荔枝。"蔡 全国劳动模范蔡 宏浩化身"荔枝 推荐官"，在镜 头前熟练地介绍 着当地特色荔 枝，不时与直播 间网友进行互 宏浩说。 黎少镇丽芝村所产佳荔。 据悉，此次活动 是云浮市总工会 深入开展"劳模 工匠助企行"专 项行动的生动实 践，旨在发挥劳 模工匠示范引领 作用，助力云浮 荔枝销售。 通讯员：云工宣 来源：南方农村 报 版权声明：未经 许可禁止以任 ...

Core Insights - The article highlights the booming litchi market in Guangzhou, emphasizing the city's efforts to enhance the litchi supply chain and promote tourism related to litchi consumption [1][4][9] Group 1: Market Overview - Guangzhou's litchi production is expected to reach 120,000 tons this year, with high-quality varieties like Guiwei and Nuomici making up nearly 70% of the total [4] - The "Guangzhou Litchi Tasting Map" has been upgraded to provide comprehensive information on nearly 200 quality litchi orchards, including variety details, picking times, and navigation assistance [4][5] Group 2: New Varieties and Innovations - The newly developed "Xiantao Litchi," a hybrid of "Ziniangxi" and "Seedless Litchi," has gained attention for its unique appearance and high market price, selling for over 100 yuan per pound [5][6] - The introduction of the "Jinxiang" variety, known for its high yield and excellent taste, is part of the ongoing innovation in litchi cultivation aimed at improving quality and extending the supply period [6][10] Group 3: Sales and Distribution Strategies - The launch of the Luogang Litchi Market has been upgraded to enhance the sales experience, with an expected transaction volume of 6,000 tons over 40 days [8] - Guangzhou has implemented ten measures to promote litchi marketing, including offline promotions in major markets like Shanghai and Xi'an, and establishing cross-regional sales networks [9][10] Group 4: Logistics and Export - The logistics for litchi exports have been streamlined, with fresh litchis reaching London within three days of harvest, showcasing the efficiency of the supply chain [3][9] - The government is working on improving cold chain logistics and customs processes to facilitate quicker market access for litchis, which are sensitive to storage conditions [10]

夏天是水果饮料的销售旺季，柠檬价格会上涨，但今年涨得格外厉害，几乎一天一个价。近日，"柠檬 疯涨似黄金""柠檬水和柠檬茶的成本急速飙升"等话题频现社交平台，引发网友关注和热议。 柠檬价格上涨 以四川安岳的柠檬为例，对比去年同期涨价3—5倍。 21日，广西海吉星水果批发市场经营柠檬的商户 王女士表示："去年黄柠檬的价格是6~8元/公斤。今年4月起，黄柠檬价格开始上涨，从14~16元/公斤一 路涨到现在的18~20元/公斤。 与去年同期相比，涨幅近三倍。 " 街边饮料店的柠檬水，以北京为例，最便宜的要卖5元，加点黄瓜片能卖到20元。据悉，已经有个别饮 品店准备暂时下架柠檬水，扛过涨价潮再上架。 南宁市一家奶茶店店主表示，眼看柠檬的成本持续上行，但她也不敢贸然上涨饮品价格，因此考虑暂时 下架需要使用黄柠檬的单品。 据悉，今年初还相对稳定的柠檬价格，到了这个月涨势就非常明显了。如 安岳黄柠檬的价格达到了10 块钱一斤，而去年同期也就3、4块钱一斤，翻了三倍。在广东江门的水果批发市场，香水柠檬甚至可以 卖到将近20块钱一斤，而去年拿货也就5块钱。 柠檬价格为何会猛涨？ 广西海吉星水果批发市场一经销商潘先生表示，今年柠檬 ...

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"大井桂味"出 圈，有这么一 个"最强后援 团"_南方+_南方 plus 6月中下旬，桂 味正当时，高州 市大井镇万亩荔 园，一派繁忙景 象。 一抹亮丽的"志 愿红"活跃在田 间地头、收购点 与网络直播间。 田间地头，志愿 者帮荔农麻利地 采摘着鲜果；收 购点前，志愿者 或手持喇叭维持 秩序，或麻利地 给荔枝分拣、装 箱；网络直播间 里，志愿者举着 荔枝凑近镜头， 大声吆喝。 这是大井镇新时 代文明实践所组 织的荔农"最强 后援团"。这支 助农志愿服务队 伍以四项扎实举 措，打通销售堵 点，提升果品品 质，传递暖心关 怀，为荔枝产业 兴旺注入强劲动 能。 推动标准化生产 坐果率提升15% 深知"好果源自 好管理"，大井 镇新时代文明实 践所未雨绸缪， 组织志愿者深入 田间地头、农户 家中，发放绿色 种植宣传单张， 面对面普及绿色 种植最新知识， 显著提升果农标 准化生产意识。 精准对接邀请资 深农业专家深入 果园一线，手把 手指导农户科学 施肥、精准用 药、病虫害绿色 防控等关键技 术，病虫害发生 率降低约30%， 荔枝坐果率提升 15%以上。 增产显著，效益 提升明显。 培育主播引入网 红 线上销量增 长2 ...

【今日关注】 森林质量的提 升，不止于林 | 寻美南粤④ 仲夏时节，走进 石门国家森林公 园，光影在枝叶 间游走，山风穿 林而过，鸟叫与 蝉鸣交织成曲。 在园区的大径材 培育示范林内， 阳光从林隙洒 南农晨读 | 与"李"相约 共赴 甜蜜_南方+_南 方plus 下，照见林下新 植的红锥、木荷 等树种。示范林 入口处的展板上 静静讲述着这片 林子的"成长故 事"：从单层杉 木林分，到异龄 复层近自然针阔 混交林，森林的 健康度与质量正 持续提升。 2025中餐供应链 出海必看！这场 重磅大会解码最 新动向 中餐出海，链启 全球。6月22 日，2025中餐供 应链出海大会在 广州举办。活动 现场人气旺，超 17个行业协会， 100多家供应链 平台、连锁餐饮 代表等近200人 参加活动，只为 抓住当前中餐供 应链出海的历史 性机遇，共同探 讨出海的现状、 痛点以及趋势。 【乡村振兴】 一条文旅路，解 锁壮乡"芒"里偷 闲的N种可能 "咚——咚！"壮 乡歌声震响，头 戴壮族特色头饰 的壮家姑娘甩动 斑斓裙摆，踏歌 而来。6月22 日，在广州市北 京路恒润广场举 行的2025年百色 市田阳区"壮山 农鲜"（芒果） 走 ...